Trying to make a soundbar for my yamaha rhino

Oct 9, 1999
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I have a yamaha rhino(side-by-side 4wd).

I'm wanting to make something like this:

http://www.highlifter.com/product.php?pk=8627&pname=


All I'm trying to figure out is how the speakers are being powered in the above link?

I know it plugs in via cig lighter. But if I was to make something homemade(using PVC and 6.5" components) how do I power them like the above or another way?

Sorry for the noob question.

TIA.