More than likely it's a loss leader, both for Nintendo and for the retailers. Sell the unit at a small profit (or in some cases even a loss) to get people to buy additional items which have a greater profit, games in this case. The same thing happens with the PS2 and other consoles, as well as internet appliances and the like, except there it's the internet service that they get you with.
Its probably true. Why you think so many places are sellin it the system as a bundle with at least 1 game and other things? Thats where their profit is.
many places are selling the gba for 89.99..... not a surprise, as most consoles rely heavily on games for profits and are willing to establish console base at a loss. (xbox for example...)
altho gba virtually has no competition, mite as well sell higher. but hey, it's better for us!
Adul - all games systems are sold at little to no profit - the PS2 is sold to retailers at a loss by Sony, and the retailers only make a $3 markup on it! (Sony to retailers - $297, Retailers then sell for $299.99).
The profit in the games industry is all in games and accessories, and some in things like EB's warranty plan.
But because all profit is in games, that just makes pirates even more damaging to the industry!
Consoles are typically loss bearing items. Although they make $11 on the GBA, they will make another $10 on the two games you are likely to buy with it.
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