A completely new foundation - a technical look
The subject of gamma and light is beyond the scope of this article but to fully comprehend HDR it is important to understand that most of the picture standards for todays TVs were developed based on CRT (cathode ray tube) displays. We have yet to define fundamental standards for digital displays.
Todays TVs use an EOTF (Electro-optical Transfer Function) method to convert an input signal into visible light (and subsequently an image), and this system still relies on the characteristics of analog CRT displays, the so-called gamma curve. This is why displays use a gamma function (typically 2.2 or 2.4). We often refer to this gamma curve in our reviews.
However, todays LCD and OLED display technologies are capable of more than CRT, and with HDR it looks like we will finally develop display standards that are based on the characteristics of the human eye instead of the limitations of an old analog display technology.
Before we get to that consider the following. Movies and TV shows are created and graded based on these principles that assume a maximum brightness level (white) of around 80-120 nits (or cd/m2) and a minimum (black depth) of around 0.05 cd/m2 for living room TVs (around maximum 48 nits for cinema). Absolute black is zero and the best consumer displays such as OLED can reach that. Modern TVs can also go way beyond 80-120 nits for maximum brightness, which means that most TV manufacturers have tried to enhance the picture in numerous ways, not unlike how TV manufacturers try to enhance motion. The content creators hate it but the point is that our displays are capable of more than the standards allow.
Unfortunately, most people associate high brightness on displays with bad things due to how TV manufacturers have approached it in the past. We often hear questions like is HDR kind of like the dynamic mode on my TV? Forget those thoughts for now and consider that a typical day with thin clouds equals something like 4000-7000 nits and a sunny day has an ambient light level of over 30,000 nits. Direct sunlight is even more extreme. We obviously dont want to have to wear sunglasses in front of our TV but if we want to recreate the real world on a display there is no other way; we need higher brightness. Also, remember that the human eye dynamically adapts to light in our environment by closing and opening the pupil. That is how the human vision dynamically adjusts to daytime and night time.
So how much brightness do we need? That is a subject for debate. Dolby believes that we need a dynamic range of 0 to 10,000 nits, even though its Dolby Vision format usually has a lower maximum. The Blu-ray association recommends that over 1000 nits should be limited to specular highlights. Below you see the results of Dolbys research.