Starting point - Door Jam
Next step - Find other owners with the same car and tire choice and check their experiences with pressure.
Some tires are best left at door jam spec, while others (Like certain continentals with soft sidewalls) like a few extra pounds or wee bit less..
Sidewall spec is based on the tire maximum pressure. This is the pressure the tire manufacturer has decided is the point where they can start calling owners "dumbasses". If the owner exceeds this PSI and the tire fails, the manufacturer can call you a dumbass and void your tire warranty.
If you want to inflate your tires to "tire spec" then go ahead. Just do not mount them on any car. Toss them in your garage and tell people you turned your tires up to "11".
When mounted to an actual vehicle the weight of the vehicle and distribution of weight come into play hence door jam spec.
That label is there for a reason.
If you are to lazy to google, or just too "bro-science" to look at your owners manual then just follow door jam spec.
http://ask.cars.com/2012/03/is-the-...r-on-the-tire-sidewall-or-somewhere-else.html