SOO Might Kinda discussion LOL.
1) What year is your Highlander, by the sounds u either drive a Hybrid (06-10) or a V6 01-07. If not then your probably running a chain which requires zero maintenance.
2) Their are three types of categories:
OE=Original Equipment (stuff you can buy from a dealership)
OEM=Original Equipment MFG (stuff you can buy from anywhere basically)
AM=Aftermarket (In this you have OE quality which is some random maker builds this and states its built to the same standards as the OE part or Performance AM, which is built to exceed OE quality)
My experience IMO recommends that for a timing belt go OE or OEM as its a very critical job and you don`t want to have to keep on replacing it. Now that being said I know people are throwing around Gates, and my opinion is that gates is amazing. My car has a sepertine belt for accessories, and the OE versions and AM versions I have used tend to wear out rapidly in cold weather climates leading to the infamous squeal. Someone recommended using a gatorback, and literally its offered me twice as much life and no squeal. So yes i do recommend gator products. I don`t have any experience with the timing belt from gates.
for any job, where you want it done right the first time stick with OEM and then OE. Due note their will be differences though that dont effect performance. For instance Toyota Spark plug wires come with a new holder set for cable mangement. In addition they are labeled for indiviual cylinders. They are made by denso. When selecting the same part number from a online dealer, the wires fit and work similarly, but are not labeled, and do not come with the same holder set for cable mangement. Plus the box isnt labeled toyota lol.
If you want a performance boost on something mundane as brakes or suspension or etc go for a AM performance upgrade.
If you want to have new parts all the time go AM built to OE equality from any local MNC. Their warranties are riddick (lifetime pads or rotors). Some parts are rock solid while others really use that warranty. But again i only recommend using these parts only if you have the time and love working on your car all the time lol.