This is not the same as scalping. Scalping is selling tickets above ticket value. Ticket Master and the Venue set the value. Thus auctioning them off for fair market value, is there value. And yes artists WILL get more money, as they get a % not a set amount.
This is really no different that what happens 95% of the time now. Ticket brokers, who use legal loopholes, buy lots of 1,000, 5,000 and 10,000 tickets, then sell them for higher prices via auctions.