Took me a couple moments to recall the URL, but we've seen things like this before.. in this case, the company site was
TotalImpact.com - with this the mPower board being the item that was promoted, at least for RC5 type applications. Unfortunately, the price per card didn't drop with the price of standard PC components, thus you can do alot more for alot less. What something like this gives you is a way to do said thing or project in a smaller space using less electricity and generating less heat.