Think Monster Cables Are A Rip Off?

jpeyton

Moderator in SFF, Notebooks, Pre-Built/Barebones
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Aug 23, 2003
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Text

In case Consumerist receives a DMCA notice from Monster Cable's legal team, the full price list:

Item | Retail Price | Wholesale Price | Profit Margin

MONSTER 19FT HDMI-DVI | $179.99 | $99.94 | $80.05
MONSTER 8M L 26.24' | $137.99 | $73.49 | $64.5
MONSTER 19FT HDMI-HDMI CA | $169.99 | $105.5 | $64.49
"MONSTER 21' STRAIGHT 1/4""" | $149.99 | $88.87 | $61.12
MONSTER HTS 950 | $149.99 | $90.89 | $59.1
MONSTER SLVR FLAT MNT-37I | $149.99 | $91.44 | $58.55
MONSTER 16FT DVI-DVI CABL | $149.99 | $93.08 | $56.91
MONSTER 13FT HDMI-DVI CAB | $149.99 | $93.08 | $56.91
MONSTER 6M L 19.68' - COM | $114.99 | $61.24 | $53.75
MONSTER 8' DIGITAL FIBER | $114.99 | $61.24 | $53.75
MONSTER 25' SUBWOOFER W/R | $114.99 | $61.24 | $53.75
MONSTER 16' S-VIDEO CABLE | $114.99 | $61.24 | $53.75
MONSTER ULTRA 8FT HDMI CA | $119.99 | $69.3 | $50.69
MONSTER ULTRA 4FT HDMI CA | $99.99 | $49.5 | $50.49
MONSTER 8FT COMPONENT CAB | $91.99 | $41.6 | $50.39
MONSTER 50' GOLD XLRS | $119.99 | $71.1 | $48.89
MONSTER 4M L 13.12' | $103.99 | $55.25 | $48.74
MONSTER 8FT HDMI CABLE | $99.99 | $52.23 | $47.76
MONSTER FLAT SCREEN HDMI | $99.99 | $55.7 | $44.29
MONSTER 20' GOLD XLR | $129.99 | $86.05 | $43.94
MONSTER HTS1000 MKII SURG | $149.99 | $107.04 | $42.95
MONSTER THX V600 4' HDMI | $79.99 | $38.23 | $41.76
MONSTER THX 600 4FT COMPO | $68.99 | $27.52 | $41.47
"MONSTER 12' STRAIGHT 1/4""" | $99.99 | $59.24 | $40.75
MONSTER 4FT HDMI CABLE | $79.99 | $41.78 | $38.21
MONSTER 3FT HDMI-DVI CABL | $99.99 | $62.04 | $37.95
MONSTER 3FT HDMI-HDMI CAB | $99.99 | $62.04 | $37.95
MONSTER 36' PIECE 10.97M | $84.99 | $47.1 | $37.89
MONSTER 16' SUBWOOFER W/R | $84.99 | $47.1 | $37.89
MONSTER 19' RCA ADV AUDIO | $89.99 | $55.83 | $34.16
MONSTER 8' RCA AUDIO INTE | $74.99 | $41.38 | $33.61
MONSTER 30' GOLD XLRS | $79.99 | $47.39 | $32.6
MONSTER THX V500 CV-8 | $54.99 | $22.41 | $32.58
MONSTER 24' PIECE 7.32M | $67.99 | $36.47 | $31.52
MONSTER 6FT HDMI-HDMI CAB | $89.97 | $58.57 | $31.4
MONSTER 10' GOLD XLR | $74.99 | $44.42 | $30.57
MONSTER 18' PIECE 5.49M | $57.99 | $28.13 | $29.86
MONSTER 8' DIGITAL COAX C | $99.99 | $70.31 | $29.68
MONSTER 16' RCA AUDIO INT | $99.99 | $70.31 | $29.68
MONSTER HTS800 HP SURGE | $99.99 | $70.31 | $29.68
MONSTER 4M OPTICAL CABLE | $64.99 | $35.66 | $29.33
MONSTER 12' PIECE 3.66M | $64.99 | $35.66 | $29.33
MONSTER 24' PIECE 7.32M | $79.99 | $51.27 | $28.72
MONSTER RADIOPLAY 300 | $59.99 | $31.9 | $28.09
MONSTER THX V500 CV-4 | $45.99 | $18.35 | $27.64
MONSTER 500 SPEAKER CABLE | $64.99 | $37.47 | $27.52
MONSTER 19FT AUDIO W/RCA | $54.99 | $27.53 | $27.46
"MONSTER 6' 1/4"" AUDIO CAB" | $54.99 | $27.53 | $27.46
MONSTER 3FT DVI-DVI CABLE | $69.99 | $43.05 | $26.94
MONSTER GAME TO GO MOBILE | $99.99 | $73.15 | $26.84
MONSTER 6M 19.68' | $51.99 | $25.28 | $26.71
MONSTER 13' RCA ADV AUDIO | $69.99 | $43.43 | $26.56
MONSTER 18' PIECE 5.49M | $69.99 | $44.87 | $25.12
MONSTER 4' DIGITAL COAX C | $62.99 | $38.14 | $24.85
"MONSTER 21' ANGLED 1/4"" P" | $59.99 | $35.54 | $24.45
MONSTER 1000 SPEAKER CABL | $59.99 | $35.54 | $24.45
MONSTER FLAT SCREEN F-PIN | $49.99 | $25.69 | $24.3
MONSTER HT800 SURGE | $79.99 | $56.24 | $23.75
MONSTER PC800 HP SURGE | $79.99 | $56.24 | $23.75
MONSTER 4M 13.12' | $45.99 | $22.42 | $23.57
MONSTER 13FT AUDIO W/RCA | $44.99 | $22.22 | $22.77
"MONSTER 21' STRAIGHT 1/4""" | $49.99 | $29.61 | $20.38
"MONSTER 21' 1/4"" PLUGS " | $49.99 | $29.61 | $20.38
MONSTER 15' GOLD XLRS | $49.99 | $29.61 | $20.38
MONSTER 50' PRECISION XLR | $59.99 | $39.7 | $20.29
MONSTER 4FTDIGITAL OPTIC | $35.99 | $16.25 | $19.74
MONSTER SIRIUS HOME ANTEN | $49.99 | $30.31 | $19.68
MONSTER HDMI TO DVI ADAPT | $34.99 | $16 | $18.99
MONSTER DVI TO HDMI ADAPT | $34.99 | $16 | $18.99
MONSTER 6' RCA ADV AUDIO | $49.99 | $31.01 | $18.98
MONSTER 2M DIGITAL COAX | $49.99 | $31.01 | $18.98
"MONSTER 1M 1/4"" SEND&RETU" | $39.99 | $21.08 | $18.91
MONSTER GAMELINK 450 COMP | $69.99 | $51.2 | $18.79
MONSTER AV800 | $39.97 | $21.42 | $18.55
"MONSTER 12FT ANGLED 1/4"" " | $44.99 | $26.65 | $18.34
MONSTER 6' PEICE 1.83M | $34.99 | $16.91 | $18.08
MONSTER 6' RCA TO 1/8 MIN | $49.99 | $32.04 | $17.95
MONSTER 8M L 26.24' | $40.99 | $23.08 | $17.91
MONSTER 12FT SUB | $39.99 | $22.32 | $17.67
"MONSTER 4M STEREO 1/4"" PL" | $39.99 | $22.5 | $17.49
MONSTER 4M XLR CONNECTORS | $39.99 | $22.5 | $17.49
"MONSTER 21' STRAIGHT 1/4""" | $49.99 | $33.07 | $16.92
MONSTER 400 STEREO RCA TO | $32.99 | $16.51 | $16.48
"MONSTER 400 1/4"" .75M " | $32.99 | $16.51 | $16.48
MONSTER INSTRUMENT 12'-1/ | $39.99 | $23.69 | $16.3
MONSTER 12' 1/4 PLUGS | $39.99 | $23.69 | $16.3
MONSTER 10' GOLD XLRS | $39.99 | $23.69 | $16.3
MONSTER 500 SPEAKER CABLE | $39.99 | $23.69 | $16.3
"MONSTER 10' STRT 1/4"" PLU" | $39.99 | $23.69 | $16.3
MONSTER 2M OPTICAL CABLE | $44.99 | $28.83 | $16.16
MONSTER 1M S-VID | $29.97 | $13.93 | $16.04
"MONSTER 4M 1/4"" RCA " | $34.99 | $19.51 | $15.48
"MONSTER 4M RCA-1/4"" " | $34.99 | $19.51 | $15.48
MONSTER STUDIOLINK 4M 1/4 | $34.99 | $19.51 | $15.48
MONSTER STUDIOLINK 4M RCA | $34.99 | $19.51 | $15.48
MONSTER 500 SPEAKER CABLE | $34.99 | $19.51 | $15.48
MONSTER 100 SPEAKER CABLE | $44.99 | $29.76 | $15.23
MONSTER 3FT ADV AUDIO W/R | $39.99 | $24.8 | $15.19
MONSTER 1.5M L 4.92' | $28.99 | $14.05 | $14.94
MONSTER TYPE A MALE TO TY | $34.99 | $20.55 | $14.44
MONSTER 6M L 19.68' - COM | $39.99 | $25.62 | $14.37
MONSTER 4M TRS-TRS CABLE | $34.99 | $20.72 | $14.27
MONSTER 4M XLRM-XLRF CABL | $34.99 | $20.72 | $14.27
"MONSTER 6' STRAIGHT 1/4"" " | $34.99 | $20.72 | $14.27
MONSTER 13FT HDMI-HDMI CA | $99.97 | $85.74 | $14.23
MONSTER SIRIUS ANTENNA EX | $44.97 | $31 | $13.97
"MONSTER 2M 1/4"" SEND/RETU" | $44.99 | $31.09 | $13.9
MONSTER PRINTER HIGH SPEE | $39.99 | $26.45 | $13.54
MONSTER KEYBOARD 12' -1/4 | $39.99 | $26.45 | $13.54
MONSTER 30' PRECISION XLR | $39.99 | $26.45 | $13.54
"MONSTER 8"" ANGLED 1/4"" PL" | $29.99 | $16.52 | $13.47
"MONSTER 2M STEREO 1/4"" PL" | $29.99 | $16.52 | $13.47
MONSTER GAMELINK 350 S-VI | $49.99 | $36.55 | $13.44
MONSTER GAMELINK 400 COMP | $49.99 | $36.55 | $13.44
MONSTER 3FT AUDIO W/RCA | $26.99 | $13.65 | $13.34
MONSTER 2 HIGH RES VID CA | $34.99 | $22.43 | $12.56
"MONSTER DJ CABLE 4M 1/4""-" | $29.99 | $17.76 | $12.23
MONSTER DJ CABLE 4M RCA-R | $29.99 | $17.76 | $12.23
MONSTER 4M ANGLED RCA-RCA | $29.99 | $17.76 | $12.23
"MONSTER 8"" ANGLED 1/4"" PL" | $29.99 | $17.76 | $12.23
MONSTER 1000 SPEAKER CABL | $29.99 | $17.76 | $12.23
MONSTER GAMELINK 300 S-VI | $44.99 | $32.9 | $12.09
"MONSTER 2M 1/4""-RCA " | $24.99 | $13.52 | $11.47
"MONSTER 2M RCA-1/4"" " | $24.99 | $13.52 | $11.47
MONSTER STUDIOLINK 2M 1/4 | $24.99 | $13.52 | $11.47
"MONSTER 1M STEREO 1/4"" PL" | $24.99 | $13.52 | $11.47
MONSTER 500 SPEAKER CABLE | $24.99 | $13.52 | $11.47
MONSTER LCD POWER PROTECT | $29.99 | $18.78 | $11.21
MONSTER 2M L 6.56' | $29.99 | $19.2 | $10.79
MONSTER GAMELINK 300 S-VI | $39.99 | $29.25 | $10.74
MONSTER 2M TRS-TRS CABLE | $24.99 | $14.79 | $10.2
MONSTER 12' 5 PIN DIN | $24.99 | $14.79 | $10.2
MONSTER PRINTER HIGH SPEE | $29.99 | $19.82 | $10.17
"MONSTER 4M RCA-1/4"" CABLE" | $29.99 | $19.82 | $10.17
MONSTER 100 SPEAKER CABLE | $29.99 | $19.82 | $10.17
MONSTER STUDIOLINK 1M 1/4 | $19.99 | $10.54 | $9.45
MONSTER STUDIOLINK 1M RCA | $19.99 | $10.54 | $9.45
MONSTER STUDIOLINK 1M RCA | $19.99 | $10.54 | $9.45
MONSTER GAMELINK 200 A/V | $34.99 | $25.58 | $9.41
MONSTER MALE DVI-FEM HDMI | $29.97 | $21.06 | $8.91
MONSTER 2M XLRM-XLRF CABL | $24.99 | $16.51 | $8.48
MONSTER 2M XLR CONNECTORS | $24.99 | $16.51 | $8.48
"MONSTER 21' STRAIGHT 1/4""" | $24.99 | $16.51 | $8.48
MONSTER 15' PRECISION XLR | $24.99 | $16.51 | $8.48
"MONSTER 2M RCA-1/4"" CABLE" | $19.99 | $11.83 | $8.16
MONSTER DJ CABLE 2M RCA-R | $19.99 | $11.83 | $8.16
MONSTER 1M TRS-TRS-CABLE | $19.99 | $11.83 | $8.16
MONSTER STUDIOLINK 2M RCA | $19.99 | $11.83 | $8.16
"MONSTER 8"" 1/4"" PLUG " | $19.99 | $11.83 | $8.16
MONSTER GAMELINK 200 PS2 | $29.99 | $21.92 | $8.07
MONSTER LIGHTWAVE 100 FIB | $29.99 | $21.92 | $8.07
MONSTER OUTLETS TO GO | $19.99 | $11.97 | $8.02
MONSTER SIRIUS CAR ANTENN | $39.99 | $32.13 | $7.86
MONSTER ICARPLAY 200 | $49.99 | $42.46 | $7.53
MONSTER 10' PRECISION XLR | $21.99 | $14.53 | $7.46
MONSTER 1M XLR CONNECTROS | $24.99 | $17.78 | $7.21
MONSTER 1M L 3.28' | $19.99 | $12.79 | $7.2
MONSTER LCD SCREEN CLEAN | $19.99 | $12.95 | $7.04
MONSTER HTS850 SUR | $67 | $59.97 | $7.03
"MONSTER DJ CABLE 2M 1/4""-" | $19.99 | $13.2 | $6.79
MONSTER 2M ANGLED RCA-RCA | $19.99 | $13.2 | $6.79
MONSTER 1M XLRM-XLRF CABL | $19.99 | $13.2 | $6.79
"MONSTER 8"" ANGLED 1/4"" " | $19.99 | $13.2 | $6.79
"MONSTER 12' STRAIGHT 1/4""" | $19.99 | $13.2 | $6.79
MONSTER 100 SPEAKER CABLE | $19.99 | $13.2 | $6.79
MONSTER 6' 5 PIN DIN | $19.99 | $13.23 | $6.76
MONSTER STUDIOLINK 1M 1/4 | $19.99 | $13.31 | $6.68
MONSTER 2M S-VID | $26.97 | $20.45 | $6.52
MONSTER DJ CABLE 1M RCA-R | $14.99 | $8.87 | $6.12
MONSTER 1M ANGLED RCA-RCA | $14.99 | $8.87 | $6.12
MONSTER 3' 5 PIN DIN | $14.99 | $8.87 | $6.12
MONSTER PLX12 AC POWER CO | $19.97 | $14.03 | $5.94
MONSTER GAMELINK STD 100 | $19.99 | $14.6 | $5.39
MONSTER GAMELINK STD 100 | $19.99 | $14.6 | $5.39
MONSTER GAMELINK X-LINK E | $19.99 | $14.6 | $5.39
MONSTER GAMELINK STD 100 | $19.99 | $14.6 | $5.39
MONSTER 7' USB | $12.97 | $7.83 | $5.14
MONSTER DJ CABLE 1M RCA-1 | $14.99 | $9.9 | $5.09
"MONSTER DL CABLE 1M 1/4""-" | $14.99 | $9.9 | $5.09
MONSTER 7' USB CABLE | $19.99 | $14.97 | $5.02
MONSTER 6FT HDMI-DVI CABL | $69.97 | $65.08 | $4.89
MONSTER ICLEAN SCREEN CLE | $14.99 | $10.5 | $4.49
"MONSTER 3' STRAIGHT 1/4"" " | $12.99 | $8.58 | $4.41
MONSTER GC COMPOSITE CABL | $19.97 | $15.82 | $4.15
"MONSTER 8"" STRAIGHT 1/4"" " | $9.99 | $6.59 | $3.4
MONS AUDIO W/RCA | $19.97 | $16.73 | $3.24
MONSTER MINI-AV | $19.97 | $17.91 | $2.06
MONSTER PATOL 49MH | $19.57 | $17.97 | $1.6
MONSTER PATROL 27M | $19.02 | $17.97 | $1.05
MONS 1M COMPONENT | $29.97 | $28.94 | $1.03
MONSTER IEZ CLICK | $9.97 | $9.97 | $0
MONSTER DVI400 2 M DVI CA | $29.97 | $29.97 | $0
MONS 1M OPT CABLE | $19.97 | $19.97 | $0
MONS 2M COMPONENT | $29.97 | $29.97 | $0
MONSTER SNOWBOARD (D) | $0.97 | $0.97 | $0
MONSTER PATROL (D) | $19.97 | $19.97 | $0
MONSTER TRUCK SPEED BOOST | $0.97 | $0.97 | $0
MONSTER TRUCK TIRE/WHEEL | $0.97 | $4.09 | $-3.12
MONSTER PWR PS2 | $4.97 | $9.82 | $-4.85
MONS 1M DIG COAX | $8.97 | $22.32 | $-13.35
MONSTER 360 COMPONENT AV | $29.97 | $43.88 | $-13.91
MONSTER 360 VGA VIDEO CAB | $9.97 | $29.97 | $-20
MONSTER SIRIUS RADIO/TV C | $29.97 | $52 | $-22.03
MONSTER ICASE TRAVEL PACK | $6.97 | $42.16 | $-35.19
MONSTER MP AVS2000 | $1499.99 | $909.12 | $590.87
MONSTER MP HTS7000 | $1299.99 | $787.9 | $512.09
MONSTER MP HTS5100 | $699.99 | $453.5 | $246.49
MONSTER MP HTS3600 | $499.99 | $355.27 | $144.72
MONSTER BLACK TILT MOUNT- | $249.99 | $152.43 | $97.56
MONSTER SILVER TILT MOUNT | $249.99 | $152.43 | $97.56
MONSTER HTS2600 SURGE | $349.99 | $253.43 | $96.56
MONSTER MP HTFS500 SURGE | $299.99 | $211 | $88.99
MONSTER FLAT BLK MOUNT-60 | $199.99 | $121.94 | $78.05
MONSTER FLAT SLV MOUNT-60 | $199.99 | $121.94 | $78.05
MONSTER BLK TLIT MNT-37IN | $179.99 | $109.74 | $70.25
 

Scouzer

Lifer
Jun 3, 2001
10,358
5
0
Those marksups seem awfully slim. I'm pretty sure they are actually much worse than that...

MONSTER PWR PS2 | $4.97 | $9.82 | $-4.85
MONS 1M DIG COAX | $8.97 | $22.32 | $-13.35

makes me question the whole list
 

jpeyton

Moderator in SFF, Notebooks, Pre-Built/Barebones
Moderator
Aug 23, 2003
25,375
142
116
Originally posted by: Scouzer
Those marksups seem awfully slim. I'm pretty sure they are actually much worse than that...

MONSTER PWR PS2 | $4.97 | $9.82 | $-4.85
MONS 1M DIG COAX | $8.97 | $22.32 | $-13.35

makes me question the whole list
The prices that end in ".99" are typically MSRP; the ones that end in ".97" are probably store mark downs (since this list was leaked from a RadioShack store).
 

apac

Diamond Member
Apr 12, 2003
6,212
0
71
MONSTER 4FT HDMI CABLE | $79.99 | $41.78 | $38.21

Ouch, AND how the hell is the wholesale price still 41.78? This cable is like $7 from monoprice.
 

jpeyton

Moderator in SFF, Notebooks, Pre-Built/Barebones
Moderator
Aug 23, 2003
25,375
142
116
Originally posted by: apac
MONSTER 4FT HDMI CABLE | $79.99 | $41.78 | $38.21

Ouch, AND how the hell is the wholesale price still 41.78? This cable is like $7 from monoprice.
Methinks Best Buy would be better off burning their bridges with Monster, buying $3 cable from Monoprice and marking those up to $20.

They would sell a lot more $20 cables than $80 ones.
 

911paramedic

Diamond Member
Jan 7, 2002
9,448
1
76
Most profit margins are around 100% to cover the overhead. The wholesale is crazy.

I got stuck buying a usb cable for $20 because I couldn't find where all my spares were, when they sell for .99 at newegg. Talk about a rip-off.
 

RossMAN

Grand Nagus
Feb 24, 2000
79,006
430
136
Originally posted by: jpeyton
Originally posted by: apac
MONSTER 4FT HDMI CABLE | $79.99 | $41.78 | $38.21

Ouch, AND how the hell is the wholesale price still 41.78? This cable is like $7 from monoprice.
Methinks Best Buy would be better off burning their bridges with Monster, buying $3 cable from Monoprice and marking those up to $20.

They would sell a lot more $20 cables than $80 ones.

Don't forget the $199.95 professional GeekSquad installation.
 

jpeyton

Moderator in SFF, Notebooks, Pre-Built/Barebones
Moderator
Aug 23, 2003
25,375
142
116
Originally posted by: yamadakun
When you only move one item per year, you need this kind of mark up.
I wish that were the case. Unfortunately, 95% of Best Buy shoppers have never heard of Monoprice.
 

BoomerD

No Lifer
Feb 26, 2006
66,271
14,692
146
I've only owned one Monster Cable product ever, and I talked the Best Buy manager into giving it to me when I bought the DVD player. (just the 3 cable connect set-up between DVD and TV)
Otherwise, I've never fallen prey to the ZOMG! It's a MONSTER cable...It MUST be worth the price!
 

Wreckem

Diamond Member
Sep 23, 2006
9,547
1,127
126
Originally posted by: jpeyton
Originally posted by: yamadakun
When you only move one item per year, you need this kind of mark up.
I wish that were the case. Unfortunately, 95% of Best Buy shoppers have never heard of Monoprice.

I was floored at the prices of HDMI prices at brick and mortar stores.

Online HDMI cables are dirt cheap. In stores you gotta sell a kidney.
 

Wreckem

Diamond Member
Sep 23, 2006
9,547
1,127
126
Originally posted by: BoomerD
I've only owned one Monster Cable product ever, and I talked the Best Buy manager into giving it to me when I bought the DVD player. (just the 3 cable connect set-up between DVD and TV)
Otherwise, I've never fallen prey to the ZOMG! It's a MONSTER cable...It MUST be worth the price!

The only monster cable Ive ever owned came with my cable box/dvr.
 

jpeyton

Moderator in SFF, Notebooks, Pre-Built/Barebones
Moderator
Aug 23, 2003
25,375
142
116
Originally posted by: BoomerD
I've only owned one Monster Cable product ever, and I talked the Best Buy manager into giving it to me when I bought the DVD player. (just the 3 cable connect set-up between DVD and TV)
Otherwise, I've never fallen prey to the ZOMG! It's a MONSTER cable...It MUST be worth the price!
I'll be man enough to admit that in my younger days, before the net-boom, I paid full "rape me in the ass" MSRP for a Monster home theater kit (component cables, 5 speaker cables, subwoofer cable) and an optical cable. I remember the total being somewhere between $150-$200 for everything.

How naive we can be in our youth.
 

Pepsei

Lifer
Dec 14, 2001
12,895
1
0
Originally posted by: Wreckem
Originally posted by: jpeyton
Originally posted by: yamadakun
When you only move one item per year, you need this kind of mark up.
I wish that were the case. Unfortunately, 95% of Best Buy shoppers have never heard of Monoprice.

I was floored at the prices of HDMI prices at brick and mortar stores.

Online HDMI cables are dirt cheap. In stores you gotta sell a kidney.

unless you're in India, which they steal a kidney too.
 

slayer202

Lifer
Nov 27, 2005
13,679
119
106
MONSTER MP AVS2000 | $1499.99 | $909.12 | $590.87


woah. what is that cable used for?
 
Jun 27, 2005
19,216
1
61
All cable pricing is like that. It's not just monster.

MIT
Straight Wire
IXOS
Monster
AudioStream
Etc...

It doesn't matter. Wire margins are usually about 60-65 points. (Cost + ~125% for those who don't speak retail)

Don't get me wrong, Monster is crap and over priced... But don't kid yourself into thinking it's just them. That's just how the wire industry works.

 

Pacfanweb

Lifer
Jan 2, 2000
13,158
59
91
That's wholesale...their true cost is pennies on the dollar. It's just copper cable with fancy packaging.
 

Eeezee

Diamond Member
Jul 23, 2005
9,922
0
76
Originally posted by: jpeyton
Originally posted by: apac
MONSTER 4FT HDMI CABLE | $79.99 | $41.78 | $38.21

Ouch, AND how the hell is the wholesale price still 41.78? This cable is like $7 from monoprice.
Methinks Best Buy would be better off burning their bridges with Monster, buying $3 cable from Monoprice and marking those up to $20.

They would sell a lot more $20 cables than $80 ones.

People are willing to pay up to $80. Why only mark up to $20? They could probably easily push $40 and make even more money
 

jpeyton

Moderator in SFF, Notebooks, Pre-Built/Barebones
Moderator
Aug 23, 2003
25,375
142
116
Originally posted by: Eeezee
People are willing to pay up to $80. Why only mark up to $20? They could probably easily push $40 and make even more money
True, I'm sure the market would pay even higher. My point is that Monster's wholesale prices are ridiculous.

Would marking up a $3 Monoprice cable to $60 violate any state laws?
 

Soundmanred

Lifer
Oct 26, 2006
10,780
6
81
Originally posted by: slayer202
MONSTER MP AVS2000 | $1499.99 | $909.12 | $590.87


woah. what is that cable used for?

I think it's some kind of power conditioner or switching unit, not a cable.
 

Pacfanweb

Lifer
Jan 2, 2000
13,158
59
91
Originally posted by: Soundmanred
Originally posted by: slayer202
MONSTER MP AVS2000 | $1499.99 | $909.12 | $590.87


woah. what is that cable used for?

I think it's some kind of power conditioner or switching unit, not a cable.

There are cables that are FAR more expensive than that. I've seen ones over 5k advertised.

If you bought them, I guarantee your mind would tell you that you could hear a difference.
 

Exterous

Super Moderator
Jun 20, 2006
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Originally posted by: Soundmanred
Originally posted by: slayer202
MONSTER MP AVS2000 | $1499.99 | $909.12 | $590.87


woah. what is that cable used for?

I think it's some kind of power conditioner or switching unit, not a cable.

Google is your friend :)

I find it very hard to buy any cables - including HDMI, ethernet, usb, regular speaker wire - from a store knowing that pretty much all of the companies mark up their prices. Of course the store don't help as they try to make up profit margin shortfalls on cable markups