1. It would be good to see a comparison in a real case.
2. It is very clear that this design is the way they will need to do it for the future. They need to get it right. They are within a hair of the Ninja, but not quite there.
3. IMO, it's time to wait for their next release. For primarily fan-based coolers, they've got great choices, some (XP-120 and especially the SI-120) even working well passively, and generally have a fool-proof design. This one looks close to the mark, but not quite there.