Aren't lead generation costs high because of a saturated market? If there were only 3 agents in your area your services would be actively sought out by the sellers. You wouldn't need to advertise at all. Because it's seen as an "easy money" business, lots of people go into it.
There are two or three company's making inroads around here. They offer steep discounts and a menu service, you pick the things you want them to do. I see that business model becoming the norm in the not to distant future.
I'm planning on selling my home in another year or so, and the one thing I absolutely won't be doing is paying someone fifty thousand dollars for that service. The fact that that fee gets split four ways is the function of a business model that's outdated, not a requirement of law or the market.
My hunch is that as the real estate business changes we'll see the majority give it up and those that are serious about it move into a more sensible model where they can make a good living providing a necessary service without absurd lead costs.
yeah I am sure that is part of it. The real problem is Zillow totally dominates that market so there is no effective competition. I forgot the exact state but it is crazy something like 90% of all buyers start at Zillow and 75% of sellers start with a Zillow zestimate.
I read about an a’la cart system in England(?) that sounded fair for all involved everything had a cost attached to it. Below numbers could be wrong but they are close
Sell at 2%, seller chooses buyers compensation with recommended number. Low end sales were higher percent wise, high end were lower.
Open houses cost $250, advent kept majority of that figure
Signs $25 per week
What type and how much advertising up to the customer with recommended figures
Weekly ad cost agent got a percentage of
Buyer side of the transaction flat fee which I forgot but was totally reasonable but if listing offered more the difference was subtracted
Problem is this system doesn’t fit well with our broker model, otherwise it was good. Everyone had skin in the game, everything had a cost and I forgot to mention the listing had to fall under a certain market based value so no high balling peeps to waste the agents time. Every week there is a cost, every action there is a cost.