Originally posted by: Baked
Originally posted by: Rio Rebel
If Blu-ray prices were $15.99 for all new movies, we'd see a much quicker uptake. Most people aren't willing to pay $27.99 or even over $30 for a new movie, no matter how good it is.
If you're buying BR for $28, you're shopping at the wrong place. Best Buy has the most horrible price, yet people still buy stuff from them, then blame Sony for the price. If you really wanna say money and are willing to shop around or be patient about it, you can get BR for $15-$17. Check out Amazon.com and Target B&M.
When I was buying blu-rays, I was buying at either Fry's or Amazon.com. You're right, the prices there are better than Best Buy and others.
But you still can't get a new release movie for under $25. You get specials on mostly the same movies (Black Hawk Down, The Fifth Element, etc.), with the occassional exception or two.
Here's the point - if you want a particular movie, you are almost always going to pay $10 or more extra to get it on blu-ray. And that's what most people aren't willing to do. If you want to talk about whether it's worth it, that's a different discussion than the point I'm making. I'm making a simple argument:
1. To have long term success, Sony will have to get a significant number of "average" (non-enthusiasts) to buy into the blu-ray format.
2. The average consumer either doesn't see a significant enough difference, or isn't willing to pay for that difference today.
Therefore,
3. To get enough of the "average Joe" market, blu-ray movies will somehow have to convince average people that the difference is worth it, by either convincing them of the difference through marketing, or dropping the price of the movies to increase the perceived value for the dollar.