Originally posted by: C|net
No. 1 video game publisher Electronic Arts said on Monday that it has struck multimillion-dollar product placement deals with fast-food giant McDonald's and chip heavyweight Intel for its heavily anticipated life-simulation game "The Sims Online."
Detailed terms of EA's multimillion-dollar deal were not available but it will allow Intel's familiar jingle, its product logo, and computers using its Pentium 4 processor to appear in the game.
Players in the game also will be able to buy a McDonald's kiosk and sell the company's branded food products, earning "simoleons," the game's currency. Eating that food will also improve their standing within the game.