funny anyone would try to pretend Apple is the pioneer of gold phones....
This is true, but it's equally true that Samsung loves to copy Apple.
I'm not saying they needed to for a gold phone, as it could just be timing or us paying more attention because of Apple's 5c, but it's not out of the realm of possibility.
In any case, there's nothing wrong with gold as a color, it's just flashy and attention-grabbing. It's not terrible when it's used more subtly, but it
usually looks tacky when used on anything but jewelry... or in electronic components. Some people just like the color, but in the case of the 5s, you just know a good portion of the buyers want people to notice they have a new phone. Nothing wrong with that, it's akin to buying a sports car in red. I prefer less flashy colors myself, though. I'm not a fan of gold phones any more than I am a fan of gold sneakers.