What problem are they trying to solve? I see nothing compelling about the product, it solves no problem.
Now you need this huge thing taking up counter space so you can drink an 8 ounce of Coke cola for 1.25 a serving? Oh and you need a reverse osmosis system if you want to prepare cola to at least taste like the real thing.
You can just buy the small Coke cans and stick them in the fridge. Time to prepare is just pop the top and pour the cola into the glass.
I think they are trying to capture the Sodastream market by providing two things you can't get with similar systems: carbonation without canisters, and brand-name flavors.
But it sure as hell isn't worth what they are asking. The tech to chill the water and carbonate it might be impressive, and the idea of being able to make small portions of whatever flavor you fancy without keeping a ton of 2Ls, cans, or other bottles on hand (to have the option of multiple flavors) is a nice one to have... but, they priced it out of the market for probably 99% of the market.
The buyers that may bite will likely be businesses, to have it available in the break area. In which case, that's an absolutely awesome idea. But it is going to be exceptionally rare that anyone wants it as a personal purchase.
edit:
Huh, imagine that, the machine isn't doing anything for carbonation. Each pod contains "Karbonator beads" which serve as encapsulated CO2 that is released during the mixing process.
This is terrible. But I want my next work place to have one in the break area dammit.
