I just realized 1sikbitches avatar is almost as good as mine. :awe:
Since I don't watch TV or listen to radio beyond talk radio, I rarely see media blitz advertising campaigns which over hype movies anymore.
I have this mindset when it comes to advertising period. I don't watch a movie just because an actor is in it and I don't want to ever feel like I was suckered by an ad and will avoid products I feel are being pushed down my throat. I will also root for and support the little guy in most scenarios be it sports or business.
Cut the cable. Save money and miss 90% of the hype.