Kaido
Elite Member & Kitchen Overlord
- Feb 14, 2004
- 48,414
- 5,270
- 136
I'm surprised how fast the Impossible Burger and Beyond Meat is penetrating places, but it's a good thing overall. A lot of human activities isn't sustainable, including raising animals for meat (and this is coming from a meat-eater).
I think it's directly because of two reasons:
1. People are tired of being overweight, sick, and tired
2. But we all crave convenience, which is why places like McDonalds literally make $20 billion a year
= you pay a buck or two extra for a "healthy" burger & everyone wants to try it, because:
1. It's not that much more expensive (they used to be like $10/ea FWIW)
2. It's convenience
3. Unlike BK's other Veggie Burger, it actually tastes pretty close to meat
= it doesn't hurt too much to try it...a little bit more money & a little bit less taste, but pretty close to the same, and you get to feel better about your eating choices for that meal, lol.
I've tried it twice, one without cheese & once with. The cheese makes a huge difference, imo. I wouldn't go out of my way to buy it again (still prefer the beefy, greasy version), but I wouldn't say no to one in the future. They did a pretty good job on it!