Yep, I think P. Diddy could well be credited for the following very successful business model:
Create a bad boy image, rap about the ghetto, use a lot of words like 'niggaz', 'bitches', and 'hoes', use extremely bad grammar no self-respecting and minimally intelligent person could bear to hear themselves use. Rap about other 'niggaz' hating you because they're jealous in response to them rapping about you hating them because you're jealous in response to you rapping about them hating you because they're jealous in response to...repeat x 3. Elevate materialism and conspicuous consumption to the status of a Deity.
Make a video almost exclusively featuring girls in bikinis and cars, girls in bikinis on cars, girls in bikinis rubbing against cars, girls in bikinis rubbing each other while rubbing against cars, girls in bikinis running after or fighting over the guy with all the money and the cars, etc, developing the visual thesis that money, cars, and bitches is the full extent of all that life has to offer during our limited and precious time here on earth and without them your are nothing.
A lot of affluent white kids who have never seen crack in their life stampede to the malls with mom and dad's Visa Gold in hand, buy clothes that are five times too big for them, wear their hats the wrong way, listen to rap and hip-hop, you know, because that's what makes you ghetto (not growing up there).
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