Besides the Rubidium cells, I believe the sodium gas also works, but in a very different way. Using applied electric and magnetic fields, the electronic configuration of the sodium atoms can be arranged carefully so that the sodium atoms absorb light very well in a narrow range of frequencies, but are transparent in a very very narrow window within the absorbtion range (I think this is how it works anyways). When light is shined on the atoms with an appropriate range of frequencies, the multiple frequencies of photons interact with the sodium gas. As there is only a very narrow transmission window, not all the light gets through.
Basically, the net effect is the group velocities of the different frequencies add up to produce a very slow phase velocity, which is the "apparent" speed of light in the medium. It's sort of like when you tune a guitar. If the two notes are fairly far apart, you will get a rapid beat. As the frequencies get closer, the beat becomes extremely slow and the guitar comes in tune. They are basically just tuning sodium atoms with laser strings.