Here's my take:  I don't care about business practices, I am not loyal to ANY brand.  I buy what is best for my needs.  --PERIOD.  
That being said, I will have to DEFINITELY disagree with the statement that ATI will be the next king.  Anyone who has ever owned an ATI card, and has had time to get over the newness feeling....  will tell you that ATI is SECOND TO NONE in providing THE WORST DRIVERS EVER WRITTEN.  --And that is when they provide ANY DRIVERS AT ALL.  I know Dimaond is notorious for having had terrible driver support, but I don't know why more people aren't up on ATI's back for the same thing.  Just a short while back, you may recall....everyone was scrambling to get an ATI Rage Fury.  It was the hottest card anyone had ever seen....  It could play games at 32 BIT!!  It was backordered everywhere, there was a shortage when it finally came out, and EVERY self-respecting hardcore gamer had one.
--Then out came Win2K.  AND WE GOT SCREWED.  There is STILL NOT an ATI driver for the Rage 128 chipset for Windows 2000.  Windows 2000 has OFFICIALLY been out for what, over a year now?  And ATI is not supporting their FLAGSHIP card.  Sure, it's not the flagship now, but it was once, and SO MANY PEOPLE bought it, ATI should be burned to the ground for not supporting them on the release of Windows 2000.
Yes, I know....  There is a driver for the card on the Windows 2000 CD.  --But it has no 3D capabilities whatsoever.  --And yues, I know about the BETA that ATI released.  But why beta?  Still?  After so long?  And how many revisions have they made to it in the time it has been out?  And most importantly, HAVE YOU EVER USED THE BETA?  Installing that on your computer is worse than installing a Netscape alpha and an AOL beta on your windows 98 computer using all Windows NT drivers for your hardware.  Are you starting to get the picture?  
All these Radeon owners out here are going to be crying their little eyes out when the driver support STOPS in a month or two.  This is par for the course for ATI, and I ASSURE YOU, it will prevent them from ever becoming THE KING of the 3D market.
Is that to say that Nvidia will remain the king?  Of course not.  And who cares?  WTF difference does it make to ANY OF US?  As long as there are companies out there making things happen, innovating, and making more powerful cards, will it REALLY matter to you who made that card you are playing with?  No one company is going to have any better prices than any other or anything like that.
So give it a rest.
Ricky
DesignDawg