The Daily Stormer Style Guide

[Perknose]

On how to employ the Pepe the Frog meme:

“The tone of the site should be light,” reads the style guide, which leaked to HuffPost last year. “Most people are not comfortable with material that comes across as vitriolic, raging, non-ironic hatred. The unindoctrinated should not be able to tell if we are joking or not … This is obviously a ploy and I actually do want to gas kikes.”

Well then! 😱

Btw, the link above mainly chronicles Pepe's creator's fight to legally take it to the racist f*cktards who misappropriated his creation. #GoodPeopleOnBothSides

The Daily Stormer chronicled a number of Furie’s takedown requests, including his May battle with InfoWars. But this week, the Stormer quietly pulled most of its own Pepes after a takedown request from WilmerHale. The Pepes had only lasted this long because of The Daily Stormer’s chronic webhosting troubles.