- May 19, 2011
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What went wrong with Pizza Hut?
Up against the likes of Domino's, Pizza Hut is closing half its UK restaurants. What went wrong?
article said:As people go out to eat less frequently they may look for a more a premium experience and Pizza Hut's American-diner style with booth seating can feel more retro than upmarket.
The "explosion of high-quality pizzerias" over the last 10 to 15 years, such as Franco Manca, has "fundamentally changed the public's perception of what good pizza is," says Ms Crouch.
"A light, fresh, easy-to-digest product with a few choice toppings, not the massively greasy, heavy and overloaded pizzas of the past. That, I think, is what's caused Pizza Hut's downfall," she says.
"Why would anyone spend £17.99 on a small, substandard, disappointing pizza from a chain when you can get a beautiful, masterfully made Margherita for under a tenner at one of the many authentic Italian pizzerias around the country?
"It's a no-brainer."
... says Giulia Crouch, food expert and author of The Happiest Diet in the World.
But I have to agree, PH tastes like each topping has been individually fried.

