NO ONE wanted to believe it, thats the problem.
And there are also people that don't want to believe, that the AMD cards are without a doubt the better buy given performance at extreme resolutions and settings. And them being cheaper, just makes it that much better.
The upcoming build will have a single 6970 "maybe". Already have a 6870 for the upcoming build, but instead of a second one, going to transplant it into the PC for the kids.
I have a library of over 200 hard copies of games and about 50 of those, are pretty much current games. And at the resolution I plan on playing those games and at the settings I will use....the price of the AMD cards is better.
Because I for one, am not going to pay a little over a $100 premium for 10% more performance.