- Sep 12, 2012
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$20m for a super bowl ad about Jesus. But, it doesn't stop there. Its going to evolve into a $1b Christian ad campaign over the next 3 years.
Imagine what they could do with that money. The people they could help. The less fortunate, and the homeless. The children who go to bed starving every night.
www.christianitytoday.com
Imagine what they could do with that money. The people they could help. The less fortunate, and the homeless. The children who go to bed starving every night.
The Super Bowl ads alone will cost about $20 million, according to organizers, who originally described “He Gets Us” as a $100 million effort.
The goal is to invest about a billion dollars over the next three years,” he said. “And that is just the first phase.

‘He Gets Us’ Super Bowl Ads Part of Billion-Dollar Campaign
Hobby Lobby’s David Green and other Christian funders back three-year effort to reintroduce people to Jesus.
