Intel had a group working in Haifa since 1974. Any products with code names inspired by nearby landmarks will have come from them (Banias, Dothan, Timna, etc). For instance, Wilamette, Northwood, Nehalem and Tukwila refer directly to history and geography of the pacific northwest. The original codename for SNB was Gesher, which was also the name of a political group in Israel so intel changed the codename and I think then they gave up on the geography-based names.
Anyway, probably not many of you remember Timna but it was supposed to be a Tualatin-based Celeron with an integrated Rambus controller and an even worse derivative of the i740 on a single die. It was to run at 600 MHz and be some kind of AMD Duron/embedded product competitor. Rambus prices remained too high for the target Timna was supposed to hit. In fact, Rambus prices were too high for the soon-to-be-released Willamette platform and intel was already working on a retrofit solution for DDR and SDR DRAM to interface with existing platforms. This was to be called the memory transfer hub and came to be the i820 chipset, which had such serious hardware errata that it was recalled and forced intel to can Timna as well.
I don't know what Haifa was doing for the following two years but it became clear after Prescott began to tape out that no amount of tweaking could get it into a mobile form factor. The Haifa group had already done the work on Timna so they were asked again: put the Penium 4 bus interface on a Tualatin core and build out the front end. This was called Banias at 130nm and completely replaced the mobile netburst line as Dothan at 90nm.
Similar thing happened with Tejas, which they had hoped to launch on 90nm at 4 GHz. Samples running at 3 GHz using over 150 watts made it clear that no amount of tweaking would get it into a desktop form factor. So Haifa was allowed to continue evolving their core, new branch predictor, increased issue width, macro ops fusion, Tejas new instructions etc. The group was owned and run by intel the entire time, but nothing about the technology achieved "pet project" status until they realized Tejas could not be a product. Then they got the idea for tick-tock and now Haifa is churning out flagship products every couple of years as a matter of routine.
I would still be interested to read a Tejas overview, in the way that anand writes his uarch overviews. No one seems to agree on what it was.