The terminology suddenly got real popular with mainstream society and everyone is using it left and right to describe anything that they can't explain. Everyone acts as if it's suddenly the newest latest and greatest concept ever.
Where the hell have all these people been? Pretty much any service or application delivered to you from a remote location is "the cloud". Severs are just clouds themselves and the internet is the uber cloud. Any techie would know that cloud services have been around for a while now. I blame Windows with their "yay cloud" ads...
That is what marketing does. Makes something we already use new and exciting and gets us to buy things.
