Most personal finance gurus preach sacrifice. They’re scolds, suggesting readers give up pleasures small (lattes) and large (houses they can’t afford) in the interest of saving up money and, almost always, putting it in the stock market where it will grow automatically till the day they retire and actually need it.
Not Kiyosaki. He didn’t believe sacrifice would much help anyone, not in the age of inequality, which he talked about in a quite forthright way years before it was generally acknowledged in polite company. (“The rich are getting richer, and the poor are getting poorer”—Kiyosaki, on the
Larry King Show, 2006.)
You need to think like a rich person—like the “rich dad” whom Kiyosaki claimed had mentored him. (“Poor dad” was Kiyosaki’s own father.) Cash flow, baby. Invest in multiple businesses and homes, preferably with someone else’s money. He claimed readers could find investments that “have returns of 100 percent to infinity. Investments that for $5,000 are soon turned into $1 million or more.” In another book, he suggested it was easy to short stocks with a margin account
in which you had no money on deposit. (Would someone try this and write back? I’ll write a column about you, I swear.)
All this made business journalists and personal-finance types mad as hell, because in their view, Kiyosaki offered dodgy advice and appeared immune to exposés, not to mention the occasional blast from
Suze Orman. Instead, PBS affiliates aired a special featuring him during pledge week. (Viewers got so angry that PBS’s ombudsman wrote a
blog post summarizing their complaints.)
It was all going so well that in 2005, Rich Global—Kiyosaki’s company—and the Learning Annex entered into an agreement to jointly offer seminars based on the Rich Dad brand. You know, classes where people could learn the secrets of Kiyosaki from teachers. But a few months later, Kiyosaki and co-author Lechter decided to go with another outfit then known as the Whitney Education Group.
But Zanker felt they already had an agreement, and eventually, the Learning Annex
sued. Ultimately, Rich Global was ordered to pay the seminar company almost $24 million. That’s when Rich Global filed for bankruptcy, claiming only $1.8 million in assets even though, according to the
Wall Street Journal, the company earned $45 million in royalty payments from Rich Dad seminars between 2007 and 2010.
In the meantime, Lechter and Kiyosaki also fell out. She also took to the courts, claiming that Kiyosaki “executed a plan to willfully destroy the joint venture, while simultaneously and purposely diverting opportunities belonging to the joint venture to one or more entities owned exclusively by them." That roughly translates to “moved money around so he didn’t have to pay me my fair share.” The suit ultimately ended with an out-of-court settlement and Lechter receiving a negotiated $10 million payday.