[TechReport]AMD prolongs A-series software deal; price cuts still a work in progress

[KaRLiToS]

SOURCE

One month ago, AMD announced a series of price cuts to its A-series desktop APUs. The company sweetened the pot with a software bundle, which entitled shoppers to either a free game or a steeply discounted copy of Corel Aftershot Pro.

There was just one problem: by the time the bundle deal reached its end date, the APU price cuts still weren't in effect.

AMD has made amends today, announcing that the software bundle will remain on offer through February 2015. Here's the official word from the company:

The AMD Processor game bundle applies to AMD FX 6- and 8-core processors and AMD A10 desktop APUs currently on sale. The existing selection of Thief, Murdered, or Sniper Elite 3 is joined by LEGO Batman 3: Beyond Gotham! The option to purchase Corel Aftershot Pro for $5 also continues. The new AMD Processor promotion will run until February 28th, 2015.

 

[svenge]

This extension sounds nice in theory, but unless AMD is willing to reimburse retailers for the lost revenue from selling existing stock (which was bought at the old prices) at the new MSRP, the retail prices aren't going to drop. What it boils down to is that there's just too much unsold AMD product in the channel.