Some of the Geodes are just renamed athlons....
Anyhow, PowerPC seems to scale in performance and power consumption pretty well, has a straightfoward design, and is made to be able to operate as a micro controller where you can just have a bunch of stuff hooked up to the cpu and pretty much nothing else. (whereas typical x86 cpus seem to need at least a bit more hardware)
I'd assume it beat out MIPs, ARM, and the rest just because it can scale higher in power, though MIPs and ARM are still extremely prevelent and ARM probably has a much higher marketshare.