Talented designer creates a logo from scratch

[M0oG0oGaiPan]

I'm a fan of great design and I thought this was an interesting video.

Watch a Designer Who Really Knows What He's Doing Create a Logo From Scratch
Aaron Draplin's fascinating tutorial

http://www.adweek.com/adfreak/watch...ows-what-hes-doing-create-logo-scratch-161942

[edit] Extra videos. Thanks to Inchisan
http://sploid.gizmodo.com/meet-the-graphic-designer-who-showed-the-internet-how-l-1673105978

 

[disappoint]

That was pretty good to watch what the process is like.

 

[Carson Dyle]

Oh, brother. Many graphic designers have some artistic talent and only do graphic design to pay the bills. But with computer based design, talent is no longer necessary. Virtually anyone can do it, although the limited job market won't allow it.

The local university has a graphic design department that churns out grads by the hundreds. We had one working for us who I wouldn't let operate the office coffee maker without supervision. To say he was dumb would be demeaning to dumb people worldwide. Over the years I've met several dozen different bartenders, waitresses and laborers with a graphic design degree from this same school. It's nearly worthless.

 

[Kaido]

Oh, brother. Many graphic designers have some artistic talent and only do graphic design to pay the bills. But with computer based design, talent is no longer necessary. Virtually anyone can do it, although the limited job market won't allow it.

It's amazing how creativity has been separated from rote work in design thanks to computers. I have a lot of friends who are excellent at Photoshop, but are completely uncreative artistically, which you'd think wouldn't make sense, but it's like doing copy-paste functions but with more, ah, geometry involved, so it boils down to a skill rather than a talent for a large amount of the production work that goes on.

One of my non-artistic buddies is waaaay better than me at Photoshop (I'm the artist, he's the programmer) simply because he spends time learning each command, so he knows how to use a ridiculous amount of functions effectively. But I guess it's like that with anything...back in the day, you'd paint animation cells for cartoons and you'd have one job, like painting the cape on Superman or something, so someone else did the design sketches & then the brute force worker would paint a million frames by hand.

 

[gorcorps]

It's amazing how creativity has been separated from rote work in design thanks to computers. I have a lot of friends who are excellent at Photoshop, but are completely uncreative artistically, which you'd think wouldn't make sense, but it's like doing copy-paste functions but with more, ah, geometry involved, so it boils down to a skill rather than a talent for a large amount of the production work that goes on.

One of my non-artistic buddies is waaaay better than me at Photoshop (I'm the artist, he's the programmer) simply because he spends time learning each command, so he knows how to use a ridiculous amount of functions effectively. But I guess it's like that with anything...back in the day, you'd paint animation cells for cartoons and you'd have one job, like painting the cape on Superman or something, so someone else did the design sketches & then the brute force worker would paint a million frames by hand.

There's the technical side, which can be learned, but the creative side is not something that's easy to pick up.

It's similar to the thousands of "guitarists" out there who can repeat the finger motions of songs already made, but they have zero ability to write their own music. They may have the skills to play anything anybody has ever played before, but without the knowledge of how to create from scratch it's not going to get them anywhere.

 

[Carson Dyle]

It's similar to the thousands of "guitarists" out there who can repeat the finger motions of songs already made, but they have zero ability to write their own music. They may have the skills to play anything anybody has ever played before, but without the knowledge of how to create from scratch it's not going to get them anywhere.

Poor analogy, which is why there are so many graphic artists out there. You don't have to be able to paint the Mona Lisa to create a slick corporate logo or a good looking web site.

How many classical musicians (as well as those in many other genres), some of them considered geniuses at what they do, who have never written a single note? It's about the artist's interpretation of works within the medium.

 

[Ichinisan]

More:
http://sploid.gizmodo.com/meet-the-graphic-designer-who-showed-the-internet-how-l-1673105978

Might want to add that to the OP.

The guy has a lot of enthusiasm for his work and it's pretty inspiring.

 

[M0oG0oGaiPan]

More:
http://sploid.gizmodo.com/meet-the-graphic-designer-who-showed-the-internet-how-l-1673105978

Might want to add that to the OP.

The guy has a lot of enthusiasm for his work and it's pretty inspiring.

great stuff. Thanks for sharing.

[edit] whoa didn't realize he made the logo for cobra dogs. union bindings actually has a special edition cobra dog bindings.

 

[MrDudeMan]

There's the technical side, which can be learned, but the creative side is not something that's easy to pick up.

It's similar to the thousands of "guitarists" out there who can repeat the finger motions of songs already made, but they have zero ability to write their own music. They may have the skills to play anything anybody has ever played before, but without the knowledge of how to create from scratch it's not going to get them anywhere.

I hear a lot of people spouting off about how computers make everyone awesome at stuff like this (Carson, for example). It's pretty much wrong. Computers didn't erase the need for talented people to exist in this space. Engineering is the same way. You can very, very quickly distinguish a well rounded engineer from one who can simply do the job if you take away the computer. You can still figure it out with computers in the way, but it takes slightly longer. Graphic design and tons of other fields are exactly the same. Only inexperienced people seem to have the opposite opinion. Technology doesn't replace people when it comes to creativity and it will be a long time before that isn't true.