Ugh. This is just painful to read. The level of spin is just staggering. Let's go point by point.
The engineering timeline of the Radeon R9 and R7 Series, which feature Project FreeSync-compatible display controllers, establishes that FreeSync predates G-Sync by a healthy margin. Both technologies aim to deliver similar user benefits, but Project FreeSync will accomplish its goals with open industry standards that don’t require any licensing fees or contracts from participating parties. History has more or less proven that this strategy enables technologies to proliferate faster and cost less, and we think that’s the right way for everyone.
Yes, the R9 and R7 series were in development for a long time. So was Kepler. So their claim that because R9 and R7 came first, and happened to include things that not even AMD had ever mentioned of being available for variable refresh is flatly false. R9 and R7 may have happened before G-Sync was announced, but that doesn't tell the actual story involved.
As far as open standards, yes they can provide benefits. But that doesn't change one fact: G-Sync has been out for five months, and FreeSync is a long way from being in a product and has not been demonstrated. That fact is something AMD would like you to overlook by claiming, inappropriately, that just because R9 and R7 development started long ago that they were actually working on variable refresh. They have not done
anything that demonstrates that development, or even mentioned it ever, until the FreeSync demo at CES, a good two months after the G-Sync announcement and the same week that an actual product was available for actual purchase. So this entire claim is completely bogus.
Make no mistake, providing dynamic refresh rates to users still takes a lot of ‘secret sauce’ from the hardware and software ends of our products, including the correct display controllers in the hardware and the right algorithms in AMD Catalyst.
Quoting this for emphasis. Nice of them to mention this, one of the few pieces of legitimate information, especially since they tried to claim this wasn't the case in prior statements. I'm very glad they said this, as now I can use it as proof to the contrary when people come in and say that FreeSync/A-Sync won't require new hardware and that it won't take any development and that a VESA spec update for an optionally-supported feature means all DP 1.2a displays will support FreeSync.
What is the basic functionality of FreeSync. What does it do and what are the advantages?
-snip-
Nice discussion of what the technology is supposed to do. This is all accurate. Variable refresh is a good thing for all of the things discussed here, no matter whose implementation it is, FreeSync or G-Sync.
Project FreeSync does not require extensive buffering, because the need for such techniques is virtually eliminated when you can match the display timings to the framerate of the GPU on the fly. Within the range of refresh rates supported by a compatible display, Project FreeSync will allow the absolute minimum input lag with single- or double-buffered rendering.
Good. Previous explanations have indicated that there would end up being buffering involved, which would be bad, but it seems that is not the case. I'd like to know
how, though.
There are three key advantages Project FreeSync holds over G-Sync: no licensing fees for adoption, no expensive or proprietary hardware modules, and no communication overhead.
1) There has been no evidence that Nvidia is charging licensing fees for adoption, only that they haven't decided to also give AMD access to G-Sync.
In Nvidia's words, they don't want to "do the work for everyone." That doesn't mean that they go from there to charging display manufacturers for including G-Sync. Yes, proprietary tech can be used to extract licensing fees, but that is not guaranteed. They could very well just be looking to use G-Sync to drive GTX sales, which strikes me as incredibly likely. They're a GPU company, not a display controller company. Licensing fees to drive away monitor partners would be counterproductive to their overall goal as a company. The only people they'd charge licensing fees for is AMD, I'm pretty sure they'd rather keep unique tech as a differentiator rather than whatever AMD is willing to pay them for it. Just as I'm sure AMD isn't going to hand them the FreeSync code even though it's an "open" technology.
2) Lie. Contradicted by the very same interview:
Make no mistake, providing dynamic refresh rates to users still takes a lot of ‘secret sauce’ from the hardware and software ends of our products, including the correct display controllers in the hardware and the right algorithms in AMD Catalyst.
So they know it's false but they say it anyway. That's called a lie, folks. Just because the hardware won't be proprietary, that doesn't mean it won't be expensive, particularly if it's taking a lot of "secret sauce" in order to make it work. Lying through their
teeth. This goes way, way beyond spin.
3) The communication overhead is in reference to the polling that G-Sync has to do, to see if the GPU is ready for a new frame. The overhead is a real, measured, and characterized thing, about a 2-3% drop in framerate over disabling G-Sync. I would love for AMD to substantiate their claim that there is "no communication overhead." I see none, so far. And given that they were willing to outright lie earlier in the sentence, I'm not too keen on taking statements like this on faith. For their part, Nvidia has said that the polling isn't absolutely required for G-Sync, only a product of their initial attempts, and that they're working on eliminating it.
Pretty standard stuff. Both of the current gen architectures from each company will support their version. One thing I'd love for them to say, though, is that they're going to make sure that Nvidia cards will have access to FreeSync. If they're going on and on about how awesome it is for it to be open and wonderful, is it the case that you
need an AMD card to use it? And if you
need an AMD card to use it, how is it not proprietary? I get that they can't really comment on what Nvidia may or may not do, but even the
attempt at indicating openness of the technology that they presented with Mantle is absent in this case. I find that highly suspect.
There are several industry partners working on Project FreeSync, but it would not be right for me to announce a partner’s plans on their behalf. Rest assured, when the time is right we will tell the world!
Why the slow-play? Nvidia announced four
major display manufacturers in their original presentation of G-Sync. Nothing I've heard from any display manufacturer, including ones other than those four, has indicated anything other than overwhelming support for the concept of variable refresh. So this begs the question: why are none of them coming out to support FreeSync like they did for G-Sync?
We expect Project FreeSync-ready monitors to be available in retail within 6-12 months, and prototypical monitors suitable for tradeshows or press demonstrations to be ready within 4-10 months.
That's good, I guess. What about this whole "we totally thought of this first" and "we have several industry partners" if you're ending up 11-17 months behind your competitor? Hard to claim you did it first when they beat you to market so incredibly badly. Let's just recall for a moment that the first we heard of variable refresh from AMD was the
very same week that an actual G-Sync product hit the market.
Thank you for your time and we wish you best of luck with Project FreeSync!
I wish them the best of luck too. From everything they've shown me so far - which is not much - they're going to need it.