SVT lives

[MikeMike]

SVT lives
Ford says performance brand scaled back, but new truck is coming

By AMY WILSON | AUTOMOTIVE NEWS

AutoWeek | Published 04/17/06, 8:22 am et



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NEW YORK -- Ford Motor Co.'s Special Vehicle Team will survive, Ford executive Mark Fields says. But the performance brand has been scaled back.

Going forward, Ford will offer one high-performance Mustang and one high-performance truck in its lineup, Fields said last week here at the New York auto show.

Ford expects to sell 5,000 to 10,000 units of each SVT vehicle annually, he said.

Fields, Ford's president of the Americas, wouldn't say what kind of truck is in the works or when it would debut. The Shelby GT500, the latest Mustang developed by SVT, is scheduled to go on sale this summer.

A two-vehicle stable is a departure from a year ago, when Ford said SVT eventually would have as many as five products, more than ever before. One of those was to have been the Ford Sport Trac Adrenalin in 2007. It later was canceled as part of the automaker's Way Forward restructuring plan.

That cancellation, plus other changes for SVT, had triggered apprehension over the performance brand's future. Fields tried to put those fears to rest.

"SVT isn't dying," he said. "Would I like to do more? Sure. But at the same time, we've got to balance our resources."

Fields acknowledged that SVT and Ford Racing's marketing groups have been combined. He described Ford's performance strategy as a three-pronged approach encompassing SVT, Ford Racing and "personalized performance" aimed at the tuner crowd.

Although SVT has been scaled back, Fields said he is "from the school that says performance vehicles make brands stronger."

"I believe they have a critical role in our Way Forward because they challenge our designers and engineers to excel, they excite our marketers, and they make a strong emotional connection to customers."

 

[astrocase]

I have a SVT Focus. Lots of fun. I probably wouldn't have bought an American car otherwise....

 

[Soccerman06]

They are going to sell a lot more than 5000-10,000 Mustang SVTs in the next year, esp a 400hp+ $35k or less car.

 

[jcovercash]

Originally posted by: Soccerman06
They are going to sell a lot more than 5000-10,000 Mustang SVTs in the next year, esp a 400hp+ $35k or less car.

I don't see an SVT Mustang being $35k Or less..... I just paid (well MSRP) $32,000 for a Fully Loaded 06 GT, your not gonna get an SVt Cobra/Mustang for $35k or less... Probally talking 40-45k.

 

[Zenmervolt]

Originally posted by: jcovercash

Originally posted by: Soccerman06
They are going to sell a lot more than 5000-10,000 Mustang SVTs in the next year, esp a 400hp+ $35k or less car.

I don't see an SVT Mustang being $35k Or less..... I just paid (well MSRP) $32,000 for a Fully Loaded 06 GT, your not gonna get an SVt Cobra/Mustang for $35k or less... Probally talking 40-45k.

My guess right now is a $45K sticker with a $10K to $15K "Adjusted Market Value" tacked on by the dealers. I would imagine that a screaming deal on a Cobra would be walking off the lot with one for $50K. They just aren't going to sell 475 hp for only 35K.

ZV

 

[jcovercash]

Originally posted by: Zenmervolt

Originally posted by: jcovercash

Originally posted by: Soccerman06
They are going to sell a lot more than 5000-10,000 Mustang SVTs in the next year, esp a 400hp+ $35k or less car.

I don't see an SVT Mustang being $35k Or less..... I just paid (well MSRP) $32,000 for a Fully Loaded 06 GT, your not gonna get an SVt Cobra/Mustang for $35k or less... Probally talking 40-45k.

My guess right now is a $45K sticker with a $10K to $15K "Adjusted Market Value" tacked on by the dealers. I would imagine that a screaming deal on a Cobra would be walking off the lot with one for $50K. They just aren't going to sell 475 hp for only 35K.

ZV

Yea this is what I was thinking... If you are lucky 🙁, Ohh well as Soon as I get the KB blower ill be happy 😛

 

[Soccerman06]

Originally posted by: Zenmervolt

Originally posted by: jcovercash

Originally posted by: Soccerman06
They are going to sell a lot more than 5000-10,000 Mustang SVTs in the next year, esp a 400hp+ $35k or less car.

I don't see an SVT Mustang being $35k Or less..... I just paid (well MSRP) $32,000 for a Fully Loaded 06 GT, your not gonna get an SVt Cobra/Mustang for $35k or less... Probally talking 40-45k.

My guess right now is a $45K sticker with a $10K to $15K "Adjusted Market Value" tacked on by the dealers. I would imagine that a screaming deal on a Cobra would be walking off the lot with one for $50K. They just aren't going to sell 475 hp for only 35K.

ZV

I thought the SVT was only 400hp and the Cobra was suppose to be 450-500hp. Maybe I was wrong. SVT is really only adding a supercharger and a few engine and interior tweaks, not much. If they plan on competing with a Corvette, going roughly $42k at the lowest, they are going to need atleast 450hp to just perform the same (mustang is heavier).

All things the same performance wise, I would stuff get the vette over the mustang

 

[Cattlegod]

Originally posted by: Soccerman06

Originally posted by: Zenmervolt

Originally posted by: jcovercash

Originally posted by: Soccerman06
They are going to sell a lot more than 5000-10,000 Mustang SVTs in the next year, esp a 400hp+ $35k or less car.

I don't see an SVT Mustang being $35k Or less..... I just paid (well MSRP) $32,000 for a Fully Loaded 06 GT, your not gonna get an SVt Cobra/Mustang for $35k or less... Probally talking 40-45k.

My guess right now is a $45K sticker with a $10K to $15K "Adjusted Market Value" tacked on by the dealers. I would imagine that a screaming deal on a Cobra would be walking off the lot with one for $50K. They just aren't going to sell 475 hp for only 35K.

ZV

I thought the SVT was only 400hp and the Cobra was suppose to be 450-500hp. Maybe I was wrong. SVT is really only adding a supercharger and a few engine and interior tweaks, not much. If they plan on competing with a Corvette, going roughly $42k at the lowest, they are going to need atleast 450hp to just perform the same (mustang is heavier).

All things the same performance wise, I would stuff get the vette over the mustang

IIRC it is supposed to be ~45k. it has 475+ HP and is faster than a base vette. and the SVT is the cobra, same thing.