Just got mine in this morning, and WOW!!!!!!!!!!!
I had an Everglide for about 4 months before getting this sUrface 1030, and I definitely like the sUrface 1030 better. Both seem to slide at about the same speed, but the 1030's slide feels smoother (probably because of the less rough/more dense and uniformly spread bumps).
I too prefer the rough side. The smooth side feels a bit like those cheap plastic topped, foam bottomed mouse pads. I've always liked the traction of the 3M surfaces rather than the Everglide's surface, but there was a lot of drag on a fresh 3M PMS (the mouse slid easier after a few weeks of use, but until that happened, I used vaseline on my mouse feet when I had to play a Quake 3 match).
The mouse cord holder is good, especially for people who didn't find a way to free up the mouse cord. I have mine anchored to my right speaker cord with a twist-tie, with a big 8 inch loop of wire in front of the mouse pad for freedom of movement. This works great for me, so I won't be using the clip.
The only thing that worries me is if the sUrface can pop out of the bottom rubber pad so the rubber and the sUrface aren't flush anymore. Mine right now looks like it can come out fairly easily. If you move your mouse pad around your desk often by picking it up, it could be a pain in the butt to constantly have to reseat the sUrface in the rubber bottom. I for one keep my mouse pad in the same spot all the time.