Okay,
I just called a tech guy at Alpha-Novatech and asked him to explain to me the best installation scenario: suck-in or suck-out. The guy said, "induction"!?
I then had him explain to me what exactly he meant by "induction" and it appears that I was mislead originally by the info listed on their Q & A page (which I'll paste below for reference).
Which type of fan heat sink is better, "expulsion type" or "induction type"?
According to our tests, the induction type showed better results the the expulsion type. This is because we used an intake cover to draw air through the lower part of the heat sink for more heat dissipation from the lower part of the fins. However, if some other heat source is located near the heat sink, heated air would come into the heat sink and affect the thermal performance, so the choice must be made depending on the environment.
They use the term "induction" to mean inducting air through the fins and up and out of the fan--therefore sucking-out. Conversely, they are using the word "expulsion" to mean expulsing air out through the heatsink--basically sucking-in from the top and blowing out the fins.
I think they should have reversed their terms though, because logically, in my opinion, I read "induction" to mean inducting air into the heatsink through the fan (from above), and expulsion to mean taking the air out away from the heatsink. I guess it just matters which way you look at it though.
So to sum it all up, we should use what they call "induction" when assembling our alphas. I think we all agree that this means "sucking-out" or blowing air out away from the heatsink, not onto it.
Hope this helps to settle the issue.
-CamaroGuy