The cards are the same, just made by different manufacturer's. The card that has the ATI sticker on the fan is probably made by ATI, while the other card with the blue/white sticker was manufactured by another company that uses ATI's chips. You might email Newegg about the pictures though, because the $95 one has the ATI sticker, and I've run into a few errors before with their listings, as it seems like the ATI made card would have the higher price.
My $.02,
eplebnista