- Mar 14, 2015
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They should drop ARM phones and go for x86 atoms instead with optimised W10 . Then at least they would have something unique about their system that can't be matched by iOS/Android.
I have yet to find an Atom powered device that's not miserable.
Here's a quote from Sanjay during an interview with Buzzfeed a couple of months ago:
“I think we do ourselves a disservice if we measure our success by just looking at: What’s the market share of HoloLens? What’s the market share of Xbox? What’s the market share of PCs? What’s the market share of our phones?” Nadella says. “Go back to what I said about the mobility of experience. If you think of this more like a graph, these [devices] are all nodes. Sometimes the user will use all of these devices … sometimes they’ll use only one or two of our devices and some other platforms — so be it. But we want to make sure that we are completing the experience across all of these devices.”
Nadella is a breath of fresh air after Ballmer, giving Belfiore a year off was admitting they were on the wrong track and need to reboot the whole WP program. He's playing a long game, and that's difficult to do when you're a publicly traded company, stockholders want immediate results and are difficult to persuade to look at time periods of years VS months. Honestly, I have my doubts that Belfiore will return to head the WP line, or if he does return, I don't think it will be for very long in that position.
There were some mis steps with the Surface line, but they learned fairly quickly and have produced some compelling products. A reboot of WP following the Surface cookbook seems the best path.
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