STEVIE WONDER MAKES HISTORIC BREAKTHROUGH FOR BLIND AND LOW VISION MUSIC FANS
"So What The Fuss" First Descriptive Music Video
Stevie Wonder once again is making music history by implementing a landmark music video innovation for his new song "So What The Fuss." For the first time in music history, the new clip will contain a second, descriptive audio track, recorded by hip hop star Busta Rhymes, to be made accessible to people who are blind or have low vision. Two versions of the video will be released; The first will be a traditional music video, serviced to music channels; and the second version will be accompanied with the ground breaking video description technique, which airs on all SAP-accessible Television channels.
On Monday, May 9 in Los Angeles, Stevie Wonder will present both versions of the video, directed by Paul Hunter (Snoop Dogg, Will Smith) and allow his fans to experience the first music video description process for themselves. "Until now music videos have been very one dimensional for those who are blind or with low vision," says Wonder. "Now all music video fans will be able to apply their vision to my video thanks to the descriptive technique and of course, a great narration by Busta Rhymes. For me, the entire concept is indicative of what happens when you go beyond the status quo and open yourself up to what's possible."
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