IT ON THE OFFICIAL THREAD IS HERE
http://forums.anandtech.com/showthread.php?t=2330156&highlight=steam
http://forums.anandtech.com/showthread.php?t=2330156&highlight=steam
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I just don't think it will have quite the impact like prior sales events. With Amazon, GMG, and all those Indie Bundles making the rounds I think it's losing steam (pun intended).
PC gaming forum will have a thread dedicated to their sales when it starts.