My favorite coffee shop (anywhere) is DoubleShot Coffee Company out of Tulsa, and in receiving an email from the owner a few days ago I was saddened to hear that Starbucks has decided to go after them for their name.
For what it's worth, I remember going to DoubleShot before ever hearing (certainly before buying--I had to try it.. once) of Starbucks' Doubleshot. Also, "doubleshot" is just a term we use in espresso; sometimes it shortened to just "double", but it's always in reference to a "doubleshot." It's a term with industry significance and not Starbucks significance.
I'm sure much of ATOT will be divided on this topic, but I'd personally appreciate the support either way. Brian is a solid guy, knows everything about coffee, and has made an excellent effort in offering something notable to consumers. I find dedication to a quality product, especially a somewhat niche product (at least for now; the American palate is demanding more) as coffee, to be something of a rarity when considering how eclipsed these smaller companies tend to be by the corporate giants.
Some links:
Age of Reason
Tulsa Now
alt.coffee
Whiskey Wednesday
Digg
Relevant Magazine
Thanks everyone.
For what it's worth, I remember going to DoubleShot before ever hearing (certainly before buying--I had to try it.. once) of Starbucks' Doubleshot. Also, "doubleshot" is just a term we use in espresso; sometimes it shortened to just "double", but it's always in reference to a "doubleshot." It's a term with industry significance and not Starbucks significance.
I'm sure much of ATOT will be divided on this topic, but I'd personally appreciate the support either way. Brian is a solid guy, knows everything about coffee, and has made an excellent effort in offering something notable to consumers. I find dedication to a quality product, especially a somewhat niche product (at least for now; the American palate is demanding more) as coffee, to be something of a rarity when considering how eclipsed these smaller companies tend to be by the corporate giants.
Some links:
Age of Reason
Tulsa Now
alt.coffee
Whiskey Wednesday
Digg
Relevant Magazine
Thanks everyone.