It will affect both longevity (negatively) and performance (positively). SSDs are faster when they're empty because if they're not, they have to delete first before writing. Anandtech's SSD anthology explains why it can't just delete any old time unless the OS supports TRIM.
My experience with SSDs however, is that you don't really notice the slowdown in write speed after it's filled once. Yes, it's writing slower, but throughput on writes isn't what you notice when you are using an SSD, the latency being approximately a factor of ten lower than rotating storage is what you notice, and that's still unchanged... as is read speeds. It's really not as big a deal as people make it out to be.