<< I haven't seen the movie yet, but my comment concerns the promotion. From the trailers and commercials, I didn't think it would be such a big deal. I thought the movie would be worth a look but I never had one of those "gotta see it" type of reactions like I did for say... Lord of the Rings. How did it create such a buzz and secondly, why did I miss it completely? >>
Simple, not everyone can identify with, has read, or knows about LOTR.
You'd have to have a pretty sheltered life, no childhood, or simply be too stoned to NOT know Spiderman.
LOTR = uber geek males and Spiderman = a movie for the masses. As the article said, the split was 50/50 male/female for Spiderman...doubtful if that happened for LOTR.