It's sad that in this day and age we have to try and convince someone that practices like this is not OK and must not support them.It makes the most sense that if the companies (ie, AMD) can bring home $399 for the product, why wouldn't they? It's likely they'll sell out until crypto GPU mining totally tanks and the used cards flood the market. Scalpers gonna scalp.
AMD is for profit and has
leeches vampiresshareholders to report to.
I don't see it as a money grab at all. If there hadn't been COVID and there hadn't been a trade war and there hadn't been some weird monetary policies and GPU Crypto mining had stayed dead, yeah, this would be like a $300 tops card. And probably way on sale not long after launch.
But those things did/are happening and so ¯\_(ツ)_/¯
Buying a 5700xt today is stupid expensive so it makes sense to me, at least, it would cost as much or more as an out of warranty 5700xt if it is faster at its primary purpose - gaming.
That AMD can sell them at $399 is irrelevant imo, because with the same logic even at $499 potentially can sell out, why not do it, after all they have shareholders to report to, correct?
In Europe, the vast majority of the game is played like this:
AMD is selling to partners (Sapphire etc.)
Partner is selling to the local country distributors (In France for example) (There are also traders etc but this is not the topic)
Distributors are selling to retailers/etailers/VARs etc
Retailers/etailers are selling to consumers
As you can see there are a lot of middlemen until a card reach the consumer at double the SRP and each one of them have their role to play in the final price that reach the consumer. As long as the demand outstrips the supply we are going to have phenomenon like that, the thing is, I am with the side of the consumer and really doesn't feel right to approve tactics like this!
What's the next step for AMD? to try and sustain (to play their small part and try to influence the outcome, even by little) the supply-demand situation for the next 2-3 years to maintain their higher profits?
I see your point, but is it from the side of the consumer?