If it isn't a dirty volume control pot, there may be some D.C. leakage through one of the blocking capacitors feeding the circuit.
If you want to try contact cleaner, pull off the knob (gently), and see if you can see an opening around the contact area. That's where you want to spray. Turn the shaft while you're doing it.
BTW, in an emergency, I've used WD-40 as a contact cleaner.