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Emily Chuang, DigiTimes.com, Taipei [Thursday 3 August 2006]
Katsumi Ihara, executive deputy president of Sony's procurement strategies and TV & video business, recently stated that the company will stop producing PDP (plasma display panel) TVs, but Sony expects to increase the shipment ratio of its 40-inch and above LCD TVs to more than 50% by the end of 2006, according to a report from the Chinese-language website Sina.com. Ihara talked about Sony's TV strategy in Beijing on August 2, the report noted.
Unlike its LCD-TV business, for which Sony jointly owns a seventh-generation (7G) LCD plant with Samsung Electronics, Sony does not have any PDP plants to support its own-brand plasma-TV business. The Japan-based giant has slowed its PDP-TV shipments in recent years. According to Sony, the company's output of PDP TVs totaled only 100,000 units in fiscal 2005 (ending March 31, 2006), down 67% from 300,000 units the previous year. Sales of its PDP TVs saw another sequential drop in the first quarter of fiscal 2006 (ending June 30, 2006).
To date, Sony has not provided any PDP-TV shipment forecasts for fiscal 2006.
The Japan-based company is now betting on LCD TV. In a bid to secure more panels with which to win the large-size TV battle, Sony has signed a contract for the construction of an eighth-generation (8G) TFT-LCD production line through S-LCD, a joint venture with Samsung in July. The new plant is targeted to start production in fall 2007, with a monthly capacity of 50,000 glass substrates.
The company expects to increase its global LCD-TV shipments by 33% to eight million units in fiscal 2007, according to Makoto Kogure, Sony's deputy president of TV & video business group.
In the PDP-TV market, the top three brands - Panasonic, LG, and Samsung - grabbed over 50% of the worldwide market in the first quarter of 2006, according to DisplaySearch. LG Electronics, Matsushita Electric Industrial and Samsung SDI were the top-three PDP suppliers during the period, the research firm said.
Emily Chuang, DigiTimes.com, Taipei [Thursday 3 August 2006]
Katsumi Ihara, executive deputy president of Sony's procurement strategies and TV & video business, recently stated that the company will stop producing PDP (plasma display panel) TVs, but Sony expects to increase the shipment ratio of its 40-inch and above LCD TVs to more than 50% by the end of 2006, according to a report from the Chinese-language website Sina.com. Ihara talked about Sony's TV strategy in Beijing on August 2, the report noted.
Unlike its LCD-TV business, for which Sony jointly owns a seventh-generation (7G) LCD plant with Samsung Electronics, Sony does not have any PDP plants to support its own-brand plasma-TV business. The Japan-based giant has slowed its PDP-TV shipments in recent years. According to Sony, the company's output of PDP TVs totaled only 100,000 units in fiscal 2005 (ending March 31, 2006), down 67% from 300,000 units the previous year. Sales of its PDP TVs saw another sequential drop in the first quarter of fiscal 2006 (ending June 30, 2006).
To date, Sony has not provided any PDP-TV shipment forecasts for fiscal 2006.
The Japan-based company is now betting on LCD TV. In a bid to secure more panels with which to win the large-size TV battle, Sony has signed a contract for the construction of an eighth-generation (8G) TFT-LCD production line through S-LCD, a joint venture with Samsung in July. The new plant is targeted to start production in fall 2007, with a monthly capacity of 50,000 glass substrates.
The company expects to increase its global LCD-TV shipments by 33% to eight million units in fiscal 2007, according to Makoto Kogure, Sony's deputy president of TV & video business group.
In the PDP-TV market, the top three brands - Panasonic, LG, and Samsung - grabbed over 50% of the worldwide market in the first quarter of 2006, according to DisplaySearch. LG Electronics, Matsushita Electric Industrial and Samsung SDI were the top-three PDP suppliers during the period, the research firm said.
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