Actually sony is technically right. Xbox 360 has 3 cpus and if PS3(1 Cell CPU) is equal to Xbox 360 (with the 3 cpu's) in power. Then ps3's cell is technically equal to 3 times the power of one (of the 3) Xbox 360 CPUS. But yeah, they're hoping people will think it means PS3 = 3 Xbox 360's in power.