Some nVidia partners in trouble? [FUDZ]

[thilanliyan]

http://www.fudzilla.com/content/view/16767/1/
http://www.xtremesystems.org/forums/showthread.php?t=240655

Do they really depend on high end sales to survive?

Here's a post at XS from SkyMtl of Hardwarecanucks:
"It goes without saying that NVIDIA board partners would be in a spot of trouble but the North American one are pretty much safe for the time being. Basically, every partner that I have talked to saw this coming and was advised of possible delays well in advance. There isn't anything to worry about.

Companies like EVGA have been able to concentrate on motherboards, BFG now has their gaming systems along with to a lesser extent their PSU business and XFX is firmly on both sides of the tracks. Sure, companies like Sparkle, Galaxy and Zotac might be hurting but each have their own set of niche products that seem to be selling quite well. Zotac also has the benefit of being a division of TUL so that helps alot.

Sure, there are some other companies in the EU that might be in some serious trouble but at this point but I feel that the field of NVIDIA AIBs needs to be trimmed a bit anyways..."

 

[yacoub]

nope. mid-range and low-end are very important, though. look at availability issues and 260/280 EOL'ing as part of the problem as well. NVidia normally would have launched a new series of GPUs by now, but they haven't, so of course their partners are going to be down in revenue for the time being. how do you market against the hot new DX11 cards from your competitor? it's hard, especially when your own products are EOL'ing and limited quantities so you can't compete by dropping prices much. all this despite the AMD cards being ridiculously overpriced and limited stock, NVidia partners will still have a tough marketing pitch.

 

[v8envy]

This is pure, old news FUD. We've already theorized that it might be lean times for NV's partners who have to survive this holiday season on on mainly G92 parts. He just re-posted that to drive pageviews.

For GPU board partners it's all about the midrange. The sweet spot is $100-$200. That's where you can look for a healthy margin and not have your reasonably high volume target market flinch too much. $20 margin on a card that's got a $80 retail price tag and $45 streetprice is downright impossible to pull off. Whole different story if it's $200 MSRP and $150 street.