Does that mean the 6770's will lower the prices of the 5770's?
i do sincerely hope so... remember when the 8800GT were hitting rock bottom prices... first after the 9800GTX, then after the GTX250 rename...

good times, good times.
I bet most people don't even realize that the 5870 is faster than the 6870
Sad to see AMD jump on the "duping the non-savvy" re-brand bandwagon. Hopefully the renamed products are at least new steppings like many of the nVidia re-brands.
more like "duping those who will not even spend 5 minutes performing a simple google search"
What annoys me is when companies do it on extremely cheap stuff... who has the time to research their 1$ detergent...
Although, interestingly enough the kroger brand (and a few others I have checked) chlorine bleach is much more diluted than chlorox... so while chlorox is the "most expensive", in terms of price / unit of bleach it is actually the cheapest...
And I remember there being something similar with dishwasher power (generic powder is diluted crap... doesn't even have enzymes!)
And generic cereal? while not as sweet tasting, it has more sugar (and makes me sugar sick with smaller amounts)... and it also has bad texture, and often time smaller quantities...
And then there are size differences... the biggest container is usually not the cheapest... calculate price per ounce and you will find that the biggest is almost always more expensive (for same company and same exact product)... they know people just grab it out of habit!
bah, I went on a tangent there... sorry for venting...