UNCjigga
Lifer
Well there seems to be a lot of young'uns here, so I thought I would see how many ATers think they would actually buy a Scion. Toyota is betting some big bucks that this new brand of there's will be a hit. They've had some success marketing to a younger demographic, especially with the latest Matrix and Celica models.
I still can't figure who the Scion is for though. I definately DO NOT like it (center-mounted gauges? ick!), and I'm 23. I don't think they're marketing to me. Perhaps they're after the 'first-time driver' segment of high school juniors and seniors? Or are they going for the older Gen X'ers? Looking at the Scion xB, it almost looks like they're after a certain culture demographic--inner-city, urban types who listen to hip-hop (and who think the Mercedes G-wagon is the ultimate SUV.)
Whaddya think? I've put some links below in case you haven't seen or heard much about these vehicles.
2004 Scion xA
2004 Scion xB
I still can't figure who the Scion is for though. I definately DO NOT like it (center-mounted gauges? ick!), and I'm 23. I don't think they're marketing to me. Perhaps they're after the 'first-time driver' segment of high school juniors and seniors? Or are they going for the older Gen X'ers? Looking at the Scion xB, it almost looks like they're after a certain culture demographic--inner-city, urban types who listen to hip-hop (and who think the Mercedes G-wagon is the ultimate SUV.)
Whaddya think? I've put some links below in case you haven't seen or heard much about these vehicles.
2004 Scion xA
2004 Scion xB