Yes, there is an intense price war going on between AMD and nVidia. To a certain extent AMD is competing with themselves as well. The GTX 660 release is just going to cap it off and drop the prices for good. I honestly expect the 7850 to be $150 before Christmas. $210 is market value for it at this point.I definitely recall seeing that card for $210 after rebate on Newegg not long ago. HD7950 will have to drop closer to $200 because HD7870 is already going for $260 for good after market versions, while HD7950 is dipping to $310-320 regularly. Once GTX660/660Ti ship next month, there probably will be more price drops.