So I'm writing a book

Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
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I am writing a book. It's about careers.

Basically, there aren't any great books about what jobs are really like. I found books with lots of statistics, like how much you make an hour and what kind of training and education you need, but nothing that really told me what specific jobs were all about. What did people like about them? What did people hate about them? What did people learn from their jobs that I could use? You're going to spend 40 years of your life in the workforce, so it's pretty important to find something you enjoy doing so you don't have to dread waking up every morning.

So, my brothers and I decided to write a book about careers. The first part is about finding a career - how to identify your interests, talents, and so on - basically what kind of jobs you'd be interested in. The second part consists of interviews. We decided that our first book (there may be more) would be about all kinds of different jobs, rather than specific job categories (no specialists, just the common job types in different areas). So we made a list of jobs and sorted them into over 20 categories. Everything from the medical field to government jobs to computer jobs. Then, in each category, we identified fix or six common job types. For example, in the medical field, there are doctors, nurses, EMTs, etc.

So, for the past few years, we've been finding people and interviewing them. We're just about done and will be publishing it this year. We have over 170 interviews, everything from entrepreneurs to tech support agents. If this book does well (if people actually use it and find it useful), we might get a lot more specific, like doing a book on a specific field like the medical field and interview specialists, like brain surgeons, feet doctors, etc., rather than soley the more generic doctor, nurse, etc., type of jobs.

We're going to self publish it for starters and do a run of about 1,000 books and see how it does locally. The book is mainly targeted towards high school students who are graduating and will be needing a job or needing an idea of a job so that they can choose a college major. It's also for students of any age, college students, or anyone who isn't sure of what job they want or isn't satisfied with the job they have. It's a great resource because you may not know somebody who works in the CIA or who takes photographs for a living. Instead of wondering what their job is like, you can now flip open the book and read the interviews of anybody we have in there. We asked them what they liked about their jobs, what they didn't like, how they got into it, what lessons they've learned from it, what misconceptions people have about it, etc.

What do you guys think? And if you have any publishing experience, anything to know?

Cliff's Notes:
1. I'm writing a book about jobs
2. We interviewed over 170 people about what they like, dislike, what they learned, how they got into it, etc.
3. What do you guys think?
 

FleshLight

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Mar 18, 2004
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From what I hear, you're gonna be forking out $10,000+ out of your own pocket for the publishing.
 

Kaido

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Originally posted by: FleshLight
From what I hear, you're gonna be forking out $10,000+ out of your own pocket for the publishing.

A bit less than that, but yeah, it's not cheap. ISBN numbers alone are expensive. We're all pooling our savings together for it.
 

AreaCode707

Lifer
Sep 21, 2001
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Good topic, thoroughly done, good potential market, good timing with the economy picking up, good marketing strategy...

I'd say you're golden. This coming from an ex literary agent who's currently in the recruiting industry. All the best of luck!
 

Kaido

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Originally posted by: HotChic
Good topic, thoroughly done, good potential market, good timing with the economy picking up, good marketing strategy...

I'd say you're golden. This coming from an ex literary agent who's currently in the recruiting industry. All the best of luck!

Wow, thanks! We did some planning and decided to open up our own publishing company as an LLC. I'm taking a marketing class in college right now to get a handle on that aspect, as well as a web design class to do a webpage, so things are going to be rolling this semester. Going to be a busy year :)
 

Kaido

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Originally posted by: thirtythree
I haven't a clue how it'll go over, but good luck.

Ditto, never published a book before :) and thanks!

I'm hoping other students will see the value of it, but the reality is more parents will probably understand it's use than students will. If this book came out when I was in high school, I probably would have spend my cash on pizza and a movie rather than a book on careers. I care a lot more now that I'm in college and paying for an education that will eventually get me a job :)
 

DaveSimmons

Elite Member
Aug 12, 2001
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but the reality is more parents will probably understand it's use than students will.
That's a great idea for one way of marketing it, selling to parents as a gift for their high school grad and freshman college kids.

Good luck (in a serious, non-cynical way). It will be hard work, but if you pull it off you can sell the mass-market rights to a big publisher for the second edition.
 

Kaido

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Originally posted by: DaveSimmons
but the reality is more parents will probably understand it's use than students will.
That's a great idea for one way of marketing it, selling to parents as a gift for their high school grad and freshman college kids.

Good luck (in a serious, non-cynical way). It will be hard work, but if you pull it off you can sell the mass-market rights to a big publisher for the second edition.

Thanks! The majority of the work on the actual book is already done. I still have a few weeks of formatting to do, but the business aspect is the next big challenge - building a web site, establishing the LLC, learning how to market, doing presentations, etc. Been preparing a lot for that for the past few months, but there's still a lot to learn.

The big publisher idea for the second edition is definately an option. When we were looking at going to a big publisher at first, we discovered that it usually takes a couple years before the book actually hits the streets, because your book has to wait in line to be published. If the publisher decides it's a hot book that will sell well, it gets bumped up to six months. If we self-publish it, it's only six weeks from the time we send the final manuscript off to the time it gets printed. The problem is, a big publisher has access to better marketing tools and has a wider audience than we can handle as a small start-up. Marketing is a bit tougher for a small business because we have a small budget. For example, Amazon.com requires about a 50% discount on the books they buy from publishers. When you're publishing it yourself from your own savings, that's not a lot of profit that you can put back into your business or use to recoup your savings investment. So, we're just doing a small run initially to kind of test the waters and see how it goes from there. Lots of options, just depends on how things play out.

One thought I had was to do an alliance with an online job site, such as Hotjobs or Monster. That would get the book more exposure and it would also be a great resource for people who use those websites.
 

nageov3t

Lifer
Feb 18, 2004
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hm.

has anyone in the history of modern publishing ever made money on a self-published book?
 

Kaido

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Originally posted by: Yossarian
don't forget ebay sales. very low overhead.

Yeah, I may hook up our website to ebay. Paypal is definately on the list for accepting online orders, because it seems easier than the other systems I've looked at. We're going to have to do a lot of marketing before people will recognize it and look for the product on ebay. I have a friend at school who has an ebay store that is doing pretty well, but his products are more well-known. Any ideas for marketing for ebay sales?
 

Kaido

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Originally posted by: loki8481
hm.

has anyone in the history of modern publishing ever made money on a self-published book?

Yes, we wouldn't be pursuing it if it wasn't a valid option. The main purpose of this book is to help students out with their carrers, not so much to make money. It's more a school-oriented project than anything. Anything made as a profit is going straight into my college fund so I can cut down on hours at work and spend more time on homework, lol.
 

Kaido

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I'll post an interview tomorrow if you guys want to see what it looks like. I'm using Adobe InDesign to format it and then export as a PDF with the publisher's printing specs.

Tentatively, the title is called "Conversations" and subtitled "175 Working Americans Talk About Their Jobs." It's called "Conversations" because we interviewed most of the people with a tape recorder, in person. The interviews are all in a conversational format, very easy and fun to read. It's not some textbook full of numbers...if you're interested in a particular job, just flip to it in the book and it's like talking to them. It's a great resource because of the sheer number of interviews in it. When we started this, I probably didn't know 20 people with these jobs. It's taken a number of years to do the networking and meet people and find people who would agree to be interviewed (actually, I think only one person said no to being interviewed). But, now we have over 170 people interviewed, each one in a different job, and instead of having to go out and find somebody with that job and ask them questions about their job, you can be like, hey, I wonder what a doctor's job is like, and then read the interview. Pretty neat :)
 

thirtythree

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Aug 7, 2001
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How long are the interviews? Are you just going to throw 'em in there unedited? I doubt all of what was said was on topic or useful. It might help to at least have a summary of the interview in front of it, unless they all follow the same format. Also, that title isn't very informative. And post an interview with a practicing clinical psychologist if you have one, or some other sort of therapist... so we can assess the quality of the layout of course.
 

Kaido

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Feb 14, 2004
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Originally posted by: thirtythree
How long are the interviews? Are you just going to throw 'em in there unedited? I doubt all of what was said was on topic or useful. It might help to at least have a summary of the interview in front of it, unless they all follow the same format. Also, that title isn't very informative. And post an interview with a practicing clinical psychologist if you have one, or some other sort of therapist... so we can assess the quality of the layout of course.

The interviews range from two pages to maybe five pages long, in two-column format. All of the interviews are edited for readability. We tape record each person, then transcribe the interview, then edit them (for editing, we take out all the "umms" and "uhhs" and stuff, but we leave the content alone), then put them into the template. To keep everything on topic, we asked twelve specific questions. Answers range from one paragraph to a few paragraphs.
 

Kaido

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Originally posted by: MacBaine
I thought of a name for your second book... "Regrets"

lol! The last question we ask is "do you have any additional thoughts?" A lot of people express regrets in answer to that question. A lot of people wished they had finished college, or pursued the career they really wanted, or spent more time with their family instead of their job. We're actually dedicating a chapter to "lessons learned" from the interviews, traps to avoid, things like that.
 

Kaido

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Here is a job interview for a mechanical design engineer: (PDF, 177kb)

http://www.kaido.net/projects/careers/template_example.pdf

The graphics look weird onscreen, so if you have a printer and want to see what it really looks like, please feel free to print out a few pages. Also, this is one of the longer interviews - it comes in at 7 pages.

The first page contains a couple neat features. Below the header on the upper right-hand corner is a quote from the interview to give you a feel for the job and to capture interest. Below that is an Executive Summary. The big question that students were interested in, particuarly high school students, was, "How much money can I make?" We did some research from the U.S. Department of Labor's materials to define an annual salary range, from entry, mid, and upper range, and broke it down into how much you make an hour. High schoolers understand this a lot better because many of them are working at a $7 an hour job and want to know why they should invest another four years of their life in pursuing an education or a specific career. We also put the typical education level required (for example, a doctor might need ten years of training and need to go to medical school, but a plumber might only need two at a trade school, so if you hate school, you might reconsider your future career). There is also a brief job description to give you an idea of what the job actually entails.

The rest of the first page and the subsequent pages contain the actual interview in a two-column format. We found this was easier to read and we could also get more interview material in less space (averages: 170 interviews multiplied by 3 pages each = 510 pages, so the smaller we can make the book the better - it will be softcover so it will only about an inch or an inch and a half thick instead of being as thick as a textbook). The interviews each contain twelve questions. Here are the questions for a mechanical design engineer:

1. Please TELL US ABOUT YOURSELF and what people, influences, events, or desires led you to your profession.

2. How would you DESCRIBE THE JOB of a mechanical design engineer?

3. What are the MOST ENJOYABLE aspects of your work? Why?

4. What are the LEAST ENJOYABLE aspects of your work? Why?

5. What is the MOST COMMON MISCONCEPTION that people have about your line of work?

6. What parts of your formal education, work experience, or personal hobbies were the MOST HELPFUL IN PREPARING YOU for your profession?

7. How open is your field? Are there GOOD OPPORTUNTIES for determined newcomers?

8. Beyond the obvious work of being a mechanical design engineer, what OTHER ACTIVITIES OR SKILLS does your profession require you to do well?

9. How would a young person with aspirations to become a mechanical design engineer BEST PREPARE himself/herself?

10. What do you believe are the KEYS TO ENJOYING WORK?

11. What is the MOST IMPORTANT OR SIGNIFICANT THING THAT YOU HAVE ACCOMPLISHED in your work to date? What do you hope to accomplish?

12. ADDITIONAL THOUGHTS?

We decided on these questions after putting a lot of thought into what information would be the most useful to a student or person looking for job information. If you notice, each question has some words in capital letters. This is a feature so that you can jump to specific questions easily and so you can easily find what the question is about if you're just flipping through. For example, let's say you want to find out the downsides of each job (find out what stinks about each job before you make a career decision), and you start flipping through the book looking for the specific "What are the least enjoyable aspects of your work? Why?" question in each interview. It's a lot easier just to look for "LEAST ENJOYABLE" instead of having to full read each question. Since the questions are in bold and the core of the question is in capitals, it's very easy to find them.

Each page also has a category-specific icon (this one had a jet airplane because the interview was for an engineer in the aerospace field) as well as the job title. Since the interviews have multiple pages, if you're just flipping through looking at random questions and you don't read the first page with all the information, you can still know what job the interview is about simply by looking at the icon and job title.

What do you guys think?