It was because the capless Gigabit service that finally led me to get Netflix. Good thing, too, considering how much streaming the wife and i do separately and together. No way would we been able to do that only our past service, with Comcast, where they had 300GB caps that I could easily have exceeded every month.
Comcast had been testing a 300 gigabyte monthly data cap. That's equivalent to about 100 hours of HD movies on Netflix. But the company found some extra capacity in its couch cushions. It's now opting to give its customers 1 terabyte (1,000 gigabytes) instead.
When they put in data caps my usage went up. If they're going to treat transfer like a limited resource then I am as well. Used to use about 600 GB/month, now I'm trying to get within ~20 GB of the cap.
Past tense. At the time I switched, a couple of years ago now, that was the case. They weren't actively seeking people out, but if during a customer complaint they found someone on the same leg of the network that was exceeding it regularly then they would send nastygram. As an employee, the then recent network upgrades by AT&T meant I could option for $0 their 1/Gig symmetric capless service vs. the $65 Comcast 24 Mbps 300GB capped service. I have no idea what Comcast is doing now and don't really care. Even at the AT&T non-employee pricing of $80 its service was way better than what Comcast was offering at the time.
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